Business · Companies · 4 hrs ago
Look Madrid expects 30,000 beauty professionals at November fair
Look Madrid will run at Ifema from 13 to 15 November, bringing together businesses and professionals in beauty, hairdressing and personal care.
The fair, formerly called Salón Look, expects about 30,000 professionals and 8,000 students, and will feature more than 230 brands.
Spain’s beauty, perfume and personal-care market reached €11.818 billion in 2025, up 5.8% from the previous year, according to the national industry association Stanpa.
The sector now accounts for more than 1% of Spain’s economy, while exports hit a record €10.124 billion in 2025, making Spain the world’s second-largest perfume exporter after France.
The 2026 fair will add a stage for hairdressing and barbering demonstrations, alongside talks, technical sessions and live hair shows.
The name change aims to give the fair a more international identity and strengthen links between Spain and Latin America.
Look Madrid expects about 30,000 professionals and 8,000 students at its fair from November 13 to 15.
The event, formerly known as Salón Look, will bring together more than 230 brands at Ifema.
Its 2026 programme will include commercial exhibits, specialist training, technology, hairdressing, aesthetics and business-management tools.
A new Main Stage will host demonstrations, shows and training in hairdressing and barbering.
Organisers aim to give the fair a more international identity and strengthen links between Spain and Latin America.
- Who
- Look Madrid organisers expect about 30,000 beauty professionals and 8,000 students to attend.
- What
- The fair will bring together more than 230 brands and feature exhibitions, training and demonstrations.
- When
- November 13 to 15, 2026.
- Where
- Ifema, Madrid.
- Why
- The event aims to build on the beauty industry’s growth and give the fair a more international identity, strengthening links between Spain and Latin America.
This story does not have two clearly opposing sides.
Spain’s cosmetics, perfumery and personal-care market reached 11.818 billion euros, according to Stanpa.
Look Madrid is scheduled to take place at Ifema.
- Expected professional attendance
- About 30,000
- Expected student attendance
- 8,000
- Participating brands
- More than 230
- Venue
- Ifema, Madrid
- Fair dates
- November 13–15, 2026