Business · Companies · 1 hr ago
BBQ opens its first South African restaurant in Johannesburg
South Korean chain BBQ has opened its first restaurant in South Africa, in the Randburg area of Johannesburg.
The outlet is in Cresta Crossing Mall, in Gauteng province, and has 54 seats.
The opening follows a franchise deal signed a year earlier with Good Tree South Africa, a local Korean food distributor.
The menu includes BBQ chicken dishes, as well as tteokbokki, bulgogi and bibimbap.
Gauteng is South Africa's largest consumer market, accounting for about 36% of household spending nationwide, according to the country’s statistics agency.
BBQ plans to use the restaurant as a base for expansion in Africa and says it will adapt its menu to local tastes.
BBQ has opened its first South African restaurant in the Randburg area of Johannesburg.
The restaurant is in Cresta Crossing Mall in Gauteng province.
The opening came a year after BBQ signed a master franchise agreement with local food distributor Good Tree South Africa.
The 149-square-metre restaurant has 54 seats and serves chicken, Korean dishes and other menu items.
BBQ says it plans to use the store as a base for expanding in Africa.
- Who
- Genesis BBQ Group opened the restaurant.
- What
- BBQ opened its first restaurant in South Africa.
- When
- The article says the opening was announced on November 13, a year after the master franchise agreement.
- Where
- Cresta Crossing Mall in Randburg, Johannesburg, Gauteng province, South Africa.
- Why
- BBQ sees South Africa as a strategic base for entering the African market.
This story does not have two clearly opposing sides.
Genesis BBQ Group signed a master franchise agreement with Good Tree South Africa.
BBQ opened its first South African restaurant at Cresta Crossing Mall in Randburg.
- Restaurant
- BBQ Cresta Crossing Mall
- Location
- Randburg, Johannesburg, Gauteng province
- Area
- About 149 square metres
- Capacity
- 54 seats
- Local franchise partner
- Good Tree South Africa
1 source
What people are saying
South Africa is a strategic bridgehead and key base for entering the African market.
It is a symbolic opening that introduces BBQ’s competitiveness in Johannesburg, South Africa’s key consumer market.