Business · Companies · 3 hrs ago
McDonald’s Japan launches three chicken burgers after five years of development
On October 21, McDonald’s Japan added three chicken burgers to its regular menu alongside a new chicken side.
The burgers come in original, spicy and teriyaki versions, and use a whole piece of chicken thigh.
The company says it spent five years developing the chicken patty, working to balance juicy meat with a crunchy coating.
The new range is meant to give customers a filling alternative to beef burgers and more chicken options.
McDonald’s hopes the burgers will become signature items like the Big Mac and Double Cheeseburger.
From 5 p.m., customers can also order versions with double patties, and the company will see whether the new range becomes a lasting favourite.
McDonald’s Japan introduced three new chicken burgers and a chicken side dish as regular menu items on October 21.
The new items use a whole chicken thigh fillet and a crunchy coating.
The launch follows the planned end of several existing chicken items, including the Chiki Cheese on October 20.
The company said development of the new chicken patty took five years as it worked to balance juiciness with a crunchy texture.
Prices for the new burgers start at 460 yen, while the side dish costs 270 yen.
- Who
- McDonald’s Japan.
- What
- It launched three new chicken burgers and one chicken side dish as regular items, replacing several existing chicken products.
- When
- October 21, 2026.
- Where
- Japan.
- Why
- The company said it wanted to develop a more advanced chicken burger, using juicy thigh meat and a crunchy coating.
This story does not have two clearly opposing sides.
McDonald’s Japan ended sales of the Chiki Cheese, according to one report.
Three new chicken burgers and the Zaku-zaku Juicy Thigh Chicken side dish began regular sales.
The three double-patty versions became available during the Night Mac period, from 5 p.m.
- New regular burgers
- Zaku-zaku Juicy Mac; Spicy Zaku-zaku Juicy Mac; Teriyaki Chicken Juicy Mac
- New side dish
- Zaku-zaku Juicy Thigh Chicken
- Chicken used
- One whole thigh fillet
- Development period
- Five years
- Prices
- 460 yen for Zaku-zaku Juicy Mac; 470 yen for each of the other two burgers; 270 yen for the side dish
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What people are saying
I want you to fall in love with Zaku-zaku Juicy Mac.
It took five years, but we have finally completed a chicken patty that satisfies us.