Business · Companies · 2 hrs ago
Imuraya to expand exports of its long-lasting yokan
Japanese confectioner Imuraya is expanding exports of its Eiyo Yokan emergency food to Asian markets.
The company says it is targeting the region as awareness of disaster preparedness grows.
The yokan was developed for emergency supplies and has a shelf life of five years and six months.
It comes in azuki bean and chocolate flavors, with 170 calories per bar.
Domestic sales have doubled in three years, measured by the value of shipments.
The product has also become popular for its taste, despite being designed for storage.
Imuraya is increasing production capacity by 50% by adding a production line to meet demand.
Imuraya Group plans to step up exports of its long-lasting yokan, targeting Asian markets.
The company is focusing on Asia as awareness of disaster preparedness rises there.
Domestic shipment-value sales of Eiyokan have doubled in three years.
Imuraya plans to expand its production line, increasing capacity by 1.5 times to meet demand.
Eiyokan has a shelf life of five years and six months and comes in azuki and chocolate flavors.
- Who
- Imuraya Group.
- What
- It plans to expand exports of its long-lasting Eiyokan yokan and increase production capacity.
- When
- The report was published on November 5, 2026. The export expansion date is not stated.
- Where
- Imuraya is targeting Asian markets. The company’s location is not stated.
- Why
- Disaster preparedness awareness is rising in Asia, and domestic sales have grown.
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- Product
- Eiyokan, a long-lasting yokan for stockpiling
- Shelf life
- Five years and six months
- Flavors
- Azuki and chocolate
- Sales growth
- Shipment-value sales doubled in three years
- Production capacity
- Planned increase of 1.5 times
- Export target
- Asian markets