Entertainment · Celebrity · 3 hrs ago
LOEWE unveils Spring/Summer 2027 precollection campaign in Madrid
LOEWE has launched its Spring/Summer 2027 precollection campaign, filmed in Madrid, where the luxury fashion house was founded.
The campaign stars actors Diego Calva, Kristine Froseth and Victoria Luengo, alongside brand ambassador Jiang Qiming.
It sets the new designs against everyday Madrid locations, including tapas bars, grocery stalls, subway stations and apartment buildings.
The collection mixes collegiate and utilitarian styles with layered knits, oversized coats, technical tailoring and vivid patterns.
Updated Flamenco and Amazona 180 bags feature, along with a new Flamenco Flap design with a soft shape and metal detailing inspired by the bag’s knots.
The campaign film follows the four stars through city streets and interiors, with an electronic soundtrack by Frederick Sanchez.
The first drop is already in stores, though no further release details are given.
LOEWE has unveiled its Spring/Summer 2027 precollection campaign, photographed in Madrid.
The campaign stars Diego Calva, Kristine Froseth, Victoria Luengo and brand ambassador Jiang Qiming.
Photographer Talia Chetrit shot the campaign in everyday settings across the Spanish capital.
The collection features layered knitwear, oversized coats, technical tailoring, vibrant checks and updated Flamenco and Amazona 180 bags.
The first drop of the precollection is in stores, and an accompanying campaign film follows the four stars around Madrid.
- Who
- LOEWE, with campaign stars Diego Calva, Kristine Froseth, Victoria Luengo and Jiang Qiming.
- What
- LOEWE unveiled its Spring/Summer 2027 precollection campaign.
- When
- The campaign was reported on October 29, 2026. The first drop is currently in stores.
- Where
- Madrid, Spain.
- Why
- Not stated.
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- Collection
- Spring/Summer 2027 precollection
- Campaign photographer
- Talia Chetrit
- Campaign location
- Madrid
- Campaign stars
- Diego Calva, Kristine Froseth, Victoria Luengo and Jiang Qiming
- New bag
- Flamenco Flap