Business · Companies · 8 hrs ago
Cautious Chinese shoppers spend selectively during Singles’ Day
A Shanghai shopper bought an iPhone 18 Pro Max during this year’s Singles’ Day shopping season.
Sunny He paid 12,000 yuan and used a 300-yuan voucher on Alibaba’s Tmall marketplace.
Singles’ Day is China’s largest annual online shopping event, also known as Double 11.
He said the event feels less lively because he has less spare cash than in previous years.
Shoppers are becoming more cautious about spending as China’s economy remains sluggish.
The example shows how consumers may use the annual sales event for expensive purchases they would avoid at full price.
Chinese shoppers are spending more cautiously during this year’s Singles’ Day shopping season.
Sunny He, a 32-year-old Shanghai resident, bought a 12,000-yuan iPhone 18 Pro Max with a 300-yuan voucher.
He said the event feels less lively because he has less spare cash than in previous years.
The article describes a broader shift towards selective spending amid a sluggish economy.
- Who
- Chinese shoppers, including Sunny He, a 32-year-old Shanghai resident.
- What
- Shoppers are spending selectively during Singles’ Day; He bought an iPhone 18 Pro Max.
- When
- This year’s Singles’ Day shopping season.
- Where
- China; He made his purchase on Alibaba’s Tmall marketplace.
- Why
- Consumers are more cautious about spending amid a sluggish economy, and He said he has less spare cash.
This story does not have two clearly opposing sides.
Sunny He’s Singles’ Day shopping season culminated in a purchase of an iPhone 18 Pro Max.
SCMP published its report on changing Singles’ Day shopping habits.
- Buyer
- Sunny He, 32, a Shanghai resident
- Purchase
- iPhone 18 Pro Max
- Price
- 12,000 yuan (US$1,797)
- Voucher
- 300 yuan on Tmall
- Event
- Singles’ Day, also known as Double 11
What people are saying
For me, Double 11 definitely isn’t as lively as before because I have less spare cash than in previous years
Even so, I’ll take advantage of this chance for products that I couldn’t bear to buy at full price, like a new iPhone.