Business · Companies · 2 hrs ago
Canal+ launches national campaign for its streaming bundle
Canal+ has launched a national campaign in France to promote an offer that combines streaming services under one subscription.
The campaign runs from October 14 to 29, 2026, with ads on websites and in public spaces.
The bundle brings together Canal+ content with Netflix, Apple TV, HBO Max, Paramount+ and CINÉ+ OCS.
It is promoted through Canal+ Ciné Séries, which includes films and series from Canal+ as well as the partner services.
The pitch is that viewers can access a wide catalogue without taking out several subscriptions.
The ads are placed near banks, petrol stations, shops and transport hubs, and use messages tailored to those locations.
The campaign aims to highlight the convenience and cost of one subscription compared with paying for several services.
Canal+ launched a national campaign to promote its streaming-platform aggregation offer.
The campaign runs from 14 to 29 October 2026 across outdoor advertising and digital channels.
It highlights access to a broad catalogue of films and series through one subscription.
The campaign particularly promotes Canal+ Ciné Séries, which includes content from Canal+ and several streaming services.
BETC created location-specific advertising messages to compare everyday spending with the subscription price.
- Who
- Canal+ launched the campaign, with creative work by BETC.
- What
- A national advertising campaign promotes Canal+’s streaming-platform aggregation offer.
- When
- It launched on 14 October 2026 and runs through 29 October.
- Where
- Nationwide, in outdoor advertising and online, including near banks, petrol stations, shops and transport hubs.
- Why
- To promote access to a broad catalogue through one subscription, without taking out multiple subscriptions.
This story does not have two clearly opposing sides.
Canal+ launched its national campaign promoting its streaming aggregation offer.
The campaign is scheduled to run across outdoor advertising and digital channels.
- Campaign dates
- 14–29 October 2026
- Creative agency
- BETC
- Featured offer
- Canal+ Ciné Séries
- Included services
- Netflix, Apple TV, HBO Max, Paramount+ and CINÉ+ OCS