World · East Asia & Pacific · 4 hrs ago
Coles removes Sara Lee ice cream tubs, following Woolworths
Coles has removed Sara Lee’s one-litre ice cream tubs from its shelves, following Woolworths, which stopped stocking them about two years ago.
Coles said the decision came after a routine review of its range and customer buying habits.
Neither of Australia’s two biggest supermarket chains now stocks the tubs, though they continue to sell other Sara Lee desserts.
Sara Lee was founded in Lisarow, on the New South Wales Central Coast, in 1971 and is known for its frozen desserts.
The ice cream is still sold at IGA and independent stores, so customers can still buy it outside the major chains.
The change comes as Coles and Woolworths have expanded their own-label ice cream ranges, including lower-priced options.
Sara Lee’s ice cream remains available through smaller retailers, while its other desserts continue to be sold at major supermarkets.
Coles removed Sara Lee’s one-litre ice cream tubs from its shelves last month, following Woolworths, which stopped stocking them about two years ago.
Neither of Australia’s two biggest supermarket chains now stocks the brand’s five-flavour ice cream range.
Sara Lee says its ice cream is still available at IGA and independent stores.
Coles and Woolworths continue to sell other Sara Lee products, including baked desserts.
Coles is understood to have made its decision after a routine review of its ice cream range and customer shopping habits.
- Who
- Coles and Woolworths removed Sara Lee’s one-litre ice cream tubs from their stores.
- What
- The supermarkets no longer stock the range. Sara Lee ice cream remains available at IGA and independent stores.
- When
- Coles removed the tubs last month. Woolworths stopped stocking them about two years earlier.
- Where
- Coles and Woolworths stores in Australia; the ice cream remains available at IGA and independent stores.
- Why
- Coles is understood to have acted after a routine review of its range, customer preferences and shopping habits. Woolworths’ reason is not stated.
This story does not have two clearly opposing sides.
Sara Lee was established in Lisarow on the New South Wales Central Coast.
Sara Lee entered voluntary administration and was later acquired by Australian couple Klark and Brooke Quinn.
Sara Lee Creamy French Vanilla placed 14th in Choice’s vanilla ice cream test.
Woolworths stopped stocking Sara Lee’s one-litre tubs.
Coles removed Sara Lee’s one-litre tubs from its shelves.
- Coles delisting
- Last month
- Woolworths delisting
- About two years earlier
- Sara Lee tub size
- 1 litre
- Sara Lee ice cream outlets
- IGA and independent stores
- Sara Lee founding
- 1971, Lisarow, New South Wales
3 sources
What people are saying
Unfortunately, both Coles and Woolworths have delisted all Sara Lee ice-creams and [they are] no longer stock.
Our ice cream is now only available at IGA and local independent stores.