Sports · Basketball · 3 hrs ago
Amazon adds AI-generated Prime 360 replays to NBA broadcasts
Amazon is adding Prime 360 to its NBA broadcasts as it prepares for its second season of basketball coverage on Prime Video.
Cameras around the arena capture plays from multiple angles, and AI processes the footage to reconstruct each play as a 3D scene.
The replays will let viewers see plays from new angles, including during live games and on analysis shows for select broadcasts.
Prime Video is also adding an option for viewers to link Yahoo Sports accounts and see fantasy rosters, player stats and game recommendations on screen.
Amazon has exclusive rights to select NBA games under an 11-year deal, and says it will stream more than 100 regular-season and postseason games this season.
Its season opens October 23 with games featuring the New York Knicks, Boston Celtics, Houston Rockets and San Antonio Spurs.
Amazon is adding Prime 360, an AI-powered replay feature, to select NBA broadcasts on Prime Video.
The system uses high-resolution cameras around the arena to reconstruct plays as 3D scenes.
Prime 360 replays will appear during live games and on select pregame, halftime and postgame shows.
Amazon says it will stream more than 100 regular-season and postseason games this season.
The season opens on Oct. 23 with a doubleheader featuring the Knicks, Celtics, Rockets and Spurs.
- Who
- Amazon and Prime Video.
- What
- Amazon is adding Prime 360, an AI-powered replay feature, to select NBA broadcasts.
- When
- The feature is being introduced for the season opening Oct. 23.
- Where
- On Prime Video broadcasts of select NBA games.
- Why
- To create cinematic highlight replays from multiple camera angles and offer views unavailable to fans in the arena.
This story does not have two clearly opposing sides.
Amazon debuted NBA on Prime with a Celtics-Knicks game.
Sports on Prime posted an introduction to Prime 360.
The NBA on Prime season opens with a doubleheader.
- Technology
- Prime 360
- Cameras
- An array of high-resolution cameras positioned around the arena
- Processing chips
- AWS Trainium
- Games this season
- More than 100 regular-season and postseason games
- Season opener
- Oct. 23; Knicks-Celtics followed by Rockets-Spurs
What people are saying
I want to see this play again, and you could actually fly the camera through the play
Think of it like a video game camera
Posts on X
Introducing Prime 360 🎥 Prime Video's proprietary, AI-powered technology that utilizes an array of high-res cameras around the court and AWS Trainium chips to deliver cinematic highlights you've never seen before!