Business · Trade · 2 hrs ago
Palembang fish crackers secure $10 million deal with Dutch buyers
A Palembang small business secured $10 million in orders from the Netherlands for its fish crackers at Indonesia’s 2026 Trade Expo.
Trade Minister Budi Santoso said the product, called Awan Kerupuk, also drew deals from China, Taiwan and Arab markets.
The expo took place at ICE BSD from October 14 to 18, and featured a special booth for products selected under the trade ministry’s “Pilihan Busan” program.
The ministry says it screens small businesses’ products and helps selected goods reach modern retailers and overseas buyers.
Products in the Pilihan Busan booth recorded $40 million in transactions during the expo.
The ministry says it will continue working to expand exports and support local small businesses while promoting quality Indonesian products at home.
Palembang fish-cracker producer Awan Kerupuk secured a reported US$10 million transaction with buyers from the Netherlands at Trade Expo Indonesia 2026.
Trade Minister Budi Santoso said the product also received transactions from buyers in China, Taiwan and Arab countries.
The trade expo was held from October 14 to 18, 2026, at ICE BSD.
Awan Kerupuk is an Indonesian small and medium-sized enterprise whose fish crackers were included in the Trade Ministry’s “Pilihan Busan” product curation.
The ministry said the initiative aims to promote quality local products and expand exports.
- Who
- Awan Kerupuk, a Palembang fish-cracker producer, and buyers from the Netherlands.
- What
- The crackers secured a reported US$10 million transaction. The minister also said there were transactions with buyers from China, Taiwan and Arab countries.
- When
- At Trade Expo Indonesia, held October 14–18, 2026.
- Where
- ICE BSD, Indonesia.
- Why
- The Trade Ministry is promoting exports and helping local small and medium-sized enterprises reach international markets.
This story does not have two clearly opposing sides.
Trade Expo Indonesia 2026 was held at ICE BSD.
Awan Kerupuk’s fish crackers received transactions from buyers in the Netherlands, China, Taiwan and Arab countries.
CNBC Indonesia published its report on the deal.
- Dutch transaction
- US$10 million
- Producer
- Awan Kerupuk
- Product
- Fish crackers from Palembang
- Other reported buyer markets
- China, Taiwan and Arab countries
- Trade expo dates
- October 14–18, 2026
- Trade expo venue
- ICE BSD
What people are saying
From the Netherlands alone, US$10 million.
This is an SME, crackers from Palembang, named Awan Kerupuk.