Science & Tech · Cybersecurity · 4 hrs ago
C2PA Aims to Prove the Origins of Images and Video
C2PA adds encrypted credentials to media such as photos and video, recording details like who made them and what edits were made.
The standard was created to help establish whether media is genuine, as fake images and videos became a concern.
Generative AI has made convincing fakes harder to recognize by sight, shifting the challenge toward signing authentic material.
That challenge is especially important in wartime Ukraine, where representatives of public broadcaster Suspilne discussed the need for trustworthy information at a Tokyo summit.
Broadcasters can verify material through human checks and add C2PA credentials, but cameras, editing software and broadcast systems must all preserve those credentials.
Keeping credentials intact from camera to viewer remains difficult, because many tools and parts of the broadcast process do not yet support the standard.
The next step is for broadcasters to update equipment and workflows so credentials can survive from recording through transmission and viewing.
C2PA is an open standard that uses cryptographic information to show the origins and history of photos and videos.
The standard’s role is shifting as AI-generated images become harder to distinguish from authentic material.
The article says the challenge is increasingly how to sign genuine content, rather than how to identify fake content.
Broadcasters face technical and workflow hurdles to preserving C2PA information from filming through transmission to viewers.
Ukrainian public broadcaster Suspilne representatives discussed the importance of authenticity in wartime reporting at a Tokyo summit.
- Who
- C2PA, an open standard involving companies including Adobe, BBC, Google, Amazon, Meta and Sony. Representatives from Ukraine’s public broadcaster Suspilne also spoke about authenticity.
- What
- C2PA adds cryptographic information that can show content’s origin and editing history. Its role is shifting toward helping prove genuine material is authentic.
- When
- C2PA began as Project Origin about six years before the article. The article was published on October 29, 2026.
- Where
- The Media Provenance Summit Tokyo 2026 was held in Tokyo. The article also discusses wartime reporting in Ukraine.
- Why
- AI-generated content has become harder to identify by appearance, while misinformation can spread quickly. C2PA can help establish the provenance of genuine content.
This story does not have two clearly opposing sides.
C2PA began as Project Origin, amid concerns about fake photos and videos.
Sony introduced the PXW-Z300, described as the world’s first C2PA-compatible camcorder.
The Media Provenance Summit Tokyo 2026 was held, with representatives of Suspilne discussing authenticity in public broadcasting.
ITmedia published its article on C2PA and proving the origins of images and video.
- Standard
- C2PA, an open standard for content provenance
- Original name
- Project Origin
- Summit
- Media Provenance Summit Tokyo 2026
- Summit date
- October 13, 2026
- Camcorder
- Sony PXW-Z300, introduced in 2025
- Ukrainian broadcaster
- Suspilne