Business · Companies · 1 hr ago
Two million Mexican shoppers prepare carts ahead of El Buen Fin
Two million Mexican shoppers are already filling online carts ahead of El Buen Fin, the country’s major discount shopping period.
Mercado Libre says shoppers start preparing four to seven days before the event, which runs from November 13 to 17.
The company says beauty, technology, home goods, clothing and shoes are among the most searched categories.
Mercado Libre is reinforcing its delivery network with 140 logistics sites, aircraft and more than 1,000 electric vehicles.
Its new distribution center in Hidalgo began operating with 240 autonomous robots, and the company plans to increase that number to 1,000 by 2027.
The Hidalgo center aims to process 15 million packages a month by then, up from 6.8 million, while the company says it can already deliver within hours to 37 cities.
Online shopping is gaining ground in Mexico, with the number of digital buyers rising from 37 million in 2018 to 77 million in 2025, according to figures cited by Mercado Libre.
Two million Mexican consumers are already filling online shopping carts ahead of El Buen Fin, according to Mercado Libre.
The shopping event is scheduled for November 13 to 17.
The most-searched categories include beauty, technology, home goods, clothing and footwear.
Mercado Libre says it will expand logistics operations to meet demand, including using up to eight aircraft on peak-demand days.
The company also reported increased consumer confidence in e-commerce and more frequent online shopping.
- Who
- Two million Mexican consumers, according to Mercado Libre.
- What
- Shoppers are filling online carts ahead of El Buen Fin.
- When
- El Buen Fin will run from November 13 to 17, 2026; shoppers typically begin filling carts four to seven days beforehand.
- Where
- Mexico.
- Why
- Consumers are planning purchases ahead of the discount season, according to Mercado Libre.
This story does not have two clearly opposing sides.
Consumers typically begin filling their shopping carts, according to Mercado Libre.
El Economista MX published its report on shoppers preparing for El Buen Fin.
El Buen Fin is scheduled to take place.
- Shoppers filling carts
- 2 million
- El Buen Fin dates
- November 13–17, 2026
- Logistics network
- 140 nodes
- Aircraft
- 6 operate daily; up to 8 during peak demand
- Electric vehicles
- More than 1,000
- Same-day delivery reach
- 37 cities
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What people are saying
There are two million consumers who are already filling carts. This typically happens between four and seven days before the El Buen Fin season.
An 18-percentage-point increase in just one quarter. It’s enormous.
All this translates into the capacity that allows us to reach 37 cities with same-day delivery.