Entertainment · Music · 2 hrs ago
Daft Punk and KPop Demon Hunters appear in Lego holiday campaign
Lego’s new holiday campaign brings together characters from across its toy universe in a 74-second commercial.
The ad is directed by Michael Gracey, known for “The Greatest Showman” and “Better Man.”
Daft Punk’s “One More Time” provides the soundtrack, and the French electronic duo also appear in the ad.
Marvel characters, E.T. the Extra-Terrestrial and Derpy Tiger from Netflix’s “KPop Demon Hunters” are among the other appearances.
The story follows one Lego brick through a fantastical workshop where characters work together to make a holiday gift.
The campaign builds on Lego’s new partnership with Daft Punk, announced in October and covering products, content and live experiences.
A Lego Ideas set based on Daft Punk’s pyramid stage from their 2007 “Alive” tour is in development, with more details expected in 2027.
Lego’s holiday campaign features Daft Punk and Derpy Tiger from Netflix’s “KPop Demon Hunters.”
The 74-second commercial is set to Daft Punk’s 2000 hit “One More Time.”
Directed by Michael Gracey, it follows a Lego brick through a fantastical workshop where characters work together to create a holiday gift.
Other appearances include Marvel characters Thor, Doctor Doom and Mystique, and E.T. the Extra-Terrestrial.
The campaign follows Lego’s announcement of a partnership with Daft Punk covering products, content and live experiences.
- Who
- Lego and the featured entertainment characters, including Daft Punk and Derpy Tiger from “KPop Demon Hunters.
- What
- Lego released a holiday campaign commercial featuring characters working together in a fantastical workshop.
- When
- The articles were published on Nov. 6 and Nov. 7, 2026. The commercial is 74 seconds long.
- Where
- The commercial is set in a fantastical Lego workshop.
- Why
- The characters work together to create the perfect holiday gift.
This story does not have two clearly opposing sides.
Lego released a 1,478-piece set inspired by “The X-Files.
Lego unveiled a partnership with Daft Punk spanning products, content and live experiences.
Variety reported on Lego’s holiday campaign featuring Daft Punk and characters from “KPop Demon Hunters.
- Commercial length
- 74 seconds
- Campaign song
- One More Time,” Daft Punk’s 2000 hit
- Director
- Michael Gracey
- Featured “KPop Demon Hunters” character
- Derpy Tiger
- Daft Punk partnership announced
- Oct. 22
- Upcoming Lego Ideas set
- A model of Daft Punk’s pyramid stage from their 2007 “Alive” tour
2 sources
What people are saying
I loved the concept that behind this secret door, there might be an entire world you never knew existed and with Lego bricks, that world really could be anything
We decided to tell the story through the eyes of one little Lego brick, following its journey through this extraordinary workshop as it passes from one character to the next.