Science & Tech · AI · 4 hrs ago
Mosseri says anger and anxiety over AI will grow
Instagram head Adam Mosseri expects anger and anxiety about AI to grow over the next couple of years.
He said the concerns are especially strong in creative industries, but affect people beyond that field.
People worry AI could take their jobs or use their work, and some are concerned about safety or being left behind.
Mosseri said Instagram does not rank creators differently just because they use AI, but questioned whether AI content is ranked as well as other content.
Instagram is requiring AI accounts to label themselves so users can tell whether what they see is real.
The platform is working out how to handle AI fakes, including misleading celebrity deepfakes, but Mosseri said banning AI content is not practical.
Instagram head Adam Mosseri said anxiety, frustration and anger about AI are likely to increase over the next couple of years.
He said concerns include job displacement, safety, ownership of content and the risk of being left behind.
Mosseri said Instagram does not rank creators differently because they use AI, but questioned whether AI content is ranked as well as other content.
Instagram is requiring AI accounts to label themselves and has taken steps to address AI-generated profiles.
Mosseri said banning AI content from Instagram is not practical.
- Who
- Adam Mosseri, head of Instagram, discussed concerns about AI.
- What
- He said anger and anxiety about AI will grow and described Instagram’s approach to AI content.
- When
- He made the comments in an interview published on October 28, 2026.
- Where
- On the Colin and Samir podcast; the interview discussed Instagram.
- Why
- Mosseri said people worry about issues including job displacement, safety, content ownership and being left behind.
This story does not have two clearly opposing sides.
Instagram launched a label for AI accounts.
Instagram began cracking down on AI-generated profiles.
Mosseri said Instagram was actively working out what to do about AI fakes.
The Verge published Mosseri’s comments on the Colin and Samir podcast about growing anxiety and anger over AI.
- Speaker
- Adam Mosseri, head of Instagram
- Outlet
- The Verge
- Published
- October 28, 2026
- Expected period
- The next couple of years
- Platform measure
- Instagram began cracking down on AI-generated profiles in August
- Account labels
- Instagram is requiring AI accounts to label themselves
What people are saying
It’s not only getting worse, it’s going to continue to get worse.
I don’t think it’s practical for us to try and ban AI content from the platform.
I think people are concerned about a lot of things.
a fear of being left behind in some way.