Business · Companies · 16 hrs ago
Christmas meals lift restaurant sales by up to 20%
Restaurants in Spain are preparing for a surge in Christmas meals and parties as the holiday season begins.
At restaurant group Lateral, weekly customers rise from about 35,000 to more than 40,000 in the weeks before Christmas.
Lateral says event requests have increased from 380 at this point last year to 495 this year, a rise of about 30%.
Restaurants report sales up by 15% to 20% compared with November, which is described as a difficult month for the sector.
At 9 Reinas, which has eight restaurants in Barcelona and its urban area, only 30% of places were still available on 11 November, before some pending requests were counted.
Early bookings and quick replies matter, as customers increasingly reserve in advance and expect confirmation within 24 hours.
The extra demand can help restaurants during a difficult month, while groups are also seeking entertainment such as music or magic shows.
Christmas meals and parties are expected to raise restaurant sales by up to 20% compared with November, according to restaurant executives.
The Spanish restaurant group Lateral expects weekly customer numbers to rise from about 35,000 to more than 40,000 before the holidays.
Lateral has received 495 event requests so far this year, up from 380 at the same point last year.
Barcelona-area group 9 Reinas reports a 15% to 20% increase in sales and says only 30% of its restaurant places remained unfilled as of 11 November.
Nutritionist Laura Arranz says occasional festive overindulgence is not a problem, but repeated special meals can be.
- Who
- Spanish restaurant groups Lateral and 9 Reinas reported rising festive demand. Nutritionist Laura Arranz also offered advice on holiday meals.
- What
- Christmas meals and events are boosting restaurant bookings and sales by up to 20% compared with November.
- When
- The increase is expected from late November through Christmas. 9 Reinas reported its booking figures as of 11 November.
- Where
- Spain, including 9 Reinas restaurants in Barcelona and its urban area.
- Why
- Customers are booking group meals and events to celebrate and meet, while restaurant executives say demand is high during key holiday dates.
This story does not have two clearly opposing sides.
Lateral had received 380 event requests.
9 Reinas said 30% of places remained unfilled, excluding about 40 requests that had not yet been priced.
Lateral expects customer numbers to rise as festive meals and events begin.
Lateral expects weekly customer numbers to exceed 40,000, compared with about 35,000 normally.
- Lateral weekly customers
- About 35,000 normally; more than 40,000 before the holidays
- Lateral event requests
- 495 this year, compared with 380 at the same point last year
- Lateral request growth
- 30%
- 9 Reinas sales increase
- 15% to 20% compared with November
- 9 Reinas unfilled places
- 30% as of 11 November
- 9 Reinas locations
- Eight restaurants in Barcelona and its urban area
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