World · East Asia & Pacific · 4 hrs ago
Nearly 30-year-old Magnum Ego ice cream found in Victorian shop freezer
Shop owner Ash Standbridge found a nearly 30-year-old Magnum Ego while clearing a freezer at his store in Harrow, south-west Victoria.
The ice cream was buried beneath ice with its old wrapper intact, but Standbridge said he was not brave enough to eat it.
Magnum Ego, a vanilla ice cream coated in chocolate and caramel, was introduced in 1998 and discontinued earlier this year.
Standbridge’s social media post went viral, with people sharing memories of the treat and the occasions when they ate it.
The response shows the ice cream still holds strong memories for Australians.
Standbridge contacted Magnum Ice Cream, which said it is looking into the discovery and told people to watch this space.
A shop owner in Harrow, Victoria, found an almost 30-year-old Magnum Ego ice cream while clearing out a freezer.
Ash Standbridge said the ice cream was still solid and intact, and he was not brave enough to eat it.
He shared the discovery on social media, where it went viral and prompted people to recall the ice cream.
The Magnum Ego was introduced in 1998 and was discontinued earlier in 2026, according to ABC Australia.
Standbridge also found old chip packets and a sealed flavoured-milk container with no liquid inside.
- Who
- Ash Standbridge, owner of the Kolmar House General Store.
- What
- He found an almost 30-year-old Magnum Ego ice cream in a freezer.
- When
- Earlier in the week before the article was published on October 23, 2026.
- Where
- Kolmar House General Store in Harrow, south-west Victoria, Australia.
- Why
- Standbridge was routinely clearing out a freezer when he spotted the old wrapper beneath the ice.
This story does not have two clearly opposing sides.
The original Magnum Ego was introduced.
The Magnum Ego was discontinued.
Standbridge found the ice cream while clearing out a freezer.
Standbridge posted about the find on social media, and the post went viral.
- Find
- Almost 30-year-old Magnum Ego ice cream
- Owner
- Ash Standbridge
- Store
- Kolmar House General Store, Harrow, Victoria
- Product introduced
- 1998
- Store history
- More than 145 years
- Discovery post
- Went viral on social media
What people are saying
At first I was a bit amazed and in a bit of disbelief
And, amazingly, it was still solid and intact; so frozen in time.
For now, all we can say is watch this space.