Business · Companies · 3 hrs ago
Banco Azteca wins Effie Gold for anti-fraud campaign
Banco Azteca won an Effie Gold for “Ponte Atento,” a campaign against financial fraud.
The campaign focused on helping the bank’s customers recognize scams and protect their money.
It used television, digital media and YouTube to share practical advice.
Its central message was “Stop, doubt and verify” before making transactions or sharing personal or financial information.
Banco Azteca said gross fraud fell 26% compared with the previous year, helping prevent losses for customers.
The award highlights how financial education can help people guard against fraud, which continues to change.
Banco Azteca won an Effie Gold award in the Social Responsibility category for its anti-fraud campaign, “Ponte Atento.”
The campaign aimed to help people identify possible fraud and protect their financial assets.
Its central message was “Stop, question and verify.”
Banco Azteca reported a 26% reduction in gross fraud compared with the previous year.
The campaign ran on television, digital media and YouTube.
- Who
- Banco Azteca.
- What
- It won an Effie Gold award for “Ponte Atento,” a campaign focused on preventing financial fraud.
- When
- The award was reported on October 26, 2026. The award date is not stated.
- Where
- The campaign ran on television, digital media and YouTube. The award location is not stated.
- Why
- The campaign aimed to strengthen financial education and help customers identify and prevent fraud.
This story does not have two clearly opposing sides.
Banco Azteca received an Effie Silver award for its “El poder está en ti” campaign.
El Economista MX reported that Banco Azteca had won Effie Gold for “Ponte Atento.
- Award
- Effie Gold
- Award category
- Social Responsibility
- Campaign
- Ponte Atento
- Reported fraud change
- 26% reduction in gross fraud compared with the previous year
- Campaign platforms
- Television, digital media and YouTube
What people are saying
Stop, question and verify