Business · Companies · 4 hrs ago
Samsung teams up with Rescene for Galaxy Z Fold8 campaign
Samsung is launching a Galaxy Z Fold8 campaign with K-pop group Rescene to attract more young and female customers.
The company posted a black-and-white teaser showing five women believed to be Rescene members holding the phone.
The teaser has sparked speculation about a special edition or new colors, but Samsung has not confirmed either.
In July, Samsung gave Rescene members Fold8 and Flip8 phones, and the members later showed themselves using the devices.
Fold8 preorders far outpaced Flip8 preorders, and about half of Fold8 buyers were aged 10 to 39.
The share of female buyers was more than twice that of the previous model, and Samsung is aiming to build a younger, more fashionable image through the collaboration.
Samsung Electronics is starting a campaign with the group Rescene for the Galaxy Z Fold8.
The company posted a black-and-white teaser showing five women believed to be Rescene members holding the phone.
The teaser prompted online speculation about a special edition or a new color, but Samsung did not announce either.
Samsung is seen as seeking to strengthen the phone’s trendy image and attract more young and female customers.
- Who
- Samsung Electronics and the group Rescene.
- What
- They are collaborating on a campaign for the Galaxy Z Fold8.
- When
- Samsung posted the teaser on the day before the report was published on October 24, 2026.
- Where
- Samsung’s official Instagram and X accounts.
- Why
- Samsung is seen as aiming to strengthen the phone’s youthful, trendy image and broaden interest among women and younger people.
This story does not have two clearly opposing sides.
Samsung gave Rescene members Galaxy Z Fold8 and Z Flip8 phones during the pre-order period.
Rescene members showed photos confirming they were using the phones, including during live broadcasts.
Samsung posted a black-and-white teaser on Instagram and X showing five women believed to be Rescene members holding the Fold8.
- Campaign
- Samsung Electronics and Rescene, for the Galaxy Z Fold8
- Teaser
- Black-and-white image of five women believed to be Rescene members
- Earlier gifts
- Galaxy Z Fold8 and Z Flip8 phones given to Rescene members during July pre-orders
- Customer profile
- Buyers aged 10 to 30 made up about half of Fold8 customers
- Women buyers
- More than doubled compared with the previous model
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