Science & Tech · AI · 2 hrs ago
AI tools spread across hiring, customer service and workplace writing
South Korean companies are bringing AI into hiring and customer service.
SK AX’s Gfit Studio tests candidates through problem-solving tasks and follow-up questions about their answers.
SK AX says it assessed more than 1,800 candidates in six hours using the system for a training programme.
Kakao plans to use AI for some online interviews before the first interview, but people will make the final hiring decisions.
KT says its AI tools handle about 1.2 million customer consultations a month, and its assistant for staff has cut average call time by 11%.
But many customers still ask to speak with a person: a survey found that was the most common response after companies introduced AI for customer service.
Meanwhile, Korean-language tools that edit AI-generated writing aim to make it sound more natural.
AI tools are being used to assess job applicants, support customer service and revise workplace writing, according to a Yonhap report.
SK AX says its AI interview system assessed the abilities of about 1,800 applicants in six hours.
KT says its AI customer-service assistant reduced average consultation time by 11%.
A survey found that 29% of companies using AI had added staff, while 18% had reduced staffing.
Customers continued to seek human contact, with 50% of surveyed companies reporting requests to speak with an agent.
- Who
- Companies including SK AX, Kakao and KT are using or planning to use AI. Customers and job applicants are also affected.
- What
- AI is being used in hiring assessments, customer-service support and tools that make AI-generated writing sound more natural.
- When
- The report was published on November 1, 2026.
- Where
- South Korea.
- Why
- Companies are using AI to assess applicants and improve workplace efficiency. The report also describes demand for tools that make AI-generated writing more natural.
Companies adopting AI
Customers seeking human contact
Customer service
Companies adopting AI
Companies use AI tools to handle inquiries and support agents.
Customers seeking human contact
Some customers ask to speak with a human agent or submit the same inquiry again.
This story does not have a timeline yet.
- SK AX assessment
- About 1,800 applicants assessed in six hours
- KT voicebot
- Handles an average of 1.2 million consultations per month
- KT AI assistant
- Average consultation time reduced by 11%
- Companies adding staff
- 29% of companies using AI
- Companies reducing staff
- 18% of companies using AI
- Customer requests
- 50% of surveyed companies reported requests to connect with an agent