Business · Companies · 16 hrs ago
Renzo Rosso’s life story becomes an AI-assisted film
Italian entrepreneur Renzo Rosso’s life is the subject of Be Brave, a film made partly with artificial intelligence.
Rosso, who is 70, built his career selling Diesel jeans, including in the United States.
The film recreates much of its material with AI, using Rosso’s memories and interviews to shape the scenes.
It follows his journey from a rural upbringing in postwar Italy to opening a shop on New York’s Lexington Avenue.
Rosso says he has never felt he had done enough, but making the film and a biography brought out stories he had not told before.
He hopes the film will encourage people to pursue their dreams, even when things seem to be falling apart.
Rosso would like to take Be Brave to universities to share that message.
Renzo Rosso’s life story has been made into Be Brave, a film created partly with artificial intelligence.
The 70-year-old entrepreneur says three quarters of the film’s archival material was created with AI.
Rosso and director Francesco Carrozzini used interviews, a biography and Rosso’s memories to recreate scenes.
The film includes Rosso’s effort to sell jeans to Americans and a future sequence set in 2255.
Rosso says he would like to take the film to universities to encourage people to pursue their dreams.
- Who
- Renzo Rosso, the entrepreneur whose life story is told in the film.
- What
- Be Brave, a film made partly with artificial intelligence, depicts Rosso’s life.
- When
- The source article was published on November 14, 2026. The film’s release date is not stated.
- Where
- The film includes a scene on Lexington Avenue in New York. Other filming locations are not stated.
- Why
- Rosso says the film’s message is to try to pursue a dream, even when things seem to be falling apart.
This story does not have two clearly opposing sides.
Rosso says he had already been receiving proposals to make a film about his life for five years.
Lorenzo Mieli and Rosso discussed making the film with artificial intelligence, and director Francesco Carrozzini joined the project.
Rosso and Carrozzini conducted hours of interviews and consulted Rosso’s new biography to reconstruct scenes.
The film’s AI-created flash-forward is set in this year.
- Film
- Be Brave
- Subject
- Renzo Rosso’s life story
- AI-created archival material
- Three quarters of the film’s archival material
- Director
- Francesco Carrozzini
- Future sequence setting
- 2255
What people are saying
If you have a dream, try. Even when it seems that everything is collapsing.
Three quarters of the archival material was created with artificial intelligence.
I would like to take it to universities.
I was one of them, I was born that way.