Business · Companies · 7 hrs ago
Globo and Formula 1 owner discuss extending broadcast deal to 2031
Globo and Formula 1 owner Liberty Media have begun renewal talks for the sport’s Brazilian broadcast deal.
The current agreement runs until the end of 2028.
The proposed extension would keep Formula 1 on Globo through 2031.
Globo’s first year back broadcasting the races drew more viewers than the five seasons the sport aired on Band.
Globo and Liberty Media are satisfied with audience numbers and revenue, according to the report.
The talks are the next step toward deciding where Formula 1 will be shown in Brazil after 2028.
Globo and Liberty Media have begun talks to renew their Formula 1 broadcast deal.
The current agreement runs through the end of 2028, and the parties are discussing an extension to 2031.
Liberty Media owns Formula 1.
The report says Formula 1 is satisfied with audience figures and revenue.
Globo’s first year back broadcasting Formula 1 surpassed five seasons of coverage by Band.
- Who
- Globo and Liberty Media, which owns Formula 1.
- What
- They have begun talks to renew the Formula 1 broadcast deal, with an extension to 2031 under discussion.
- When
- The talks began before the article was published on November 8, 2026. The current deal runs through the end of 2028.
- Where
- Not stated
- Why
- The report says Formula 1 is satisfied with audience figures and revenue.
This story does not have two clearly opposing sides.
Globo’s first year back broadcasting Formula 1 surpassed five seasons of coverage by Band.
Globo and Liberty Media had begun talks to renew their broadcast agreement.
The current broadcast agreement is due to expire.
The parties are discussing extending the deal through this year.
- Current agreement
- Runs through the end of 2028
- Proposed extension
- Through 2031
- Rights owner
- Liberty Media
- Audience and revenue
- Formula 1 is satisfied
- Globo’s return
- Its first year of coverage surpassed five seasons by Band