Entertainment · Celebrity · 2 hrs ago
The Talent Firms and Reps Shaping the Creator Economy in 2026
Online creators are expanding into entertainment, publishing and business, and their representatives help build those careers.
The roundup covers talent firms including UTA, Gersh, Sixteenth, Manatt Phelps & Phillips and Palette, along with the people who work with creators.
Their deals include Netflix projects, book contracts, brand partnerships and distribution for digital content.
Some examples include UTA’s work on Netflix projects and Chamberlain Coffee, and Manatt’s distribution deals for Alan Chikin Chow’s videos.
Palette client Lana Rae’s consumer product line made more than $20 million at retail in the past five months, while Sixteenth arranged brand campaigns for creators.
The deals show how creators are reaching audiences and markets beyond social media.
The roundup describes activity during 2026 but gives no specific next steps.
The Hollywood Reporter profiled talent representatives and firms shaping the creator economy in 2026.
The article describes deals and partnerships that helped creators expand into entertainment, business, sports and social impact.
UTA and its in-house agency, Digital Brand Architects, represent creators including Markiplier, Kareem Rahma, Colin and Samir, and Olandria Carthen.
Other firms and representatives highlighted include Gersh, Sixteenth, Manatt Phelps & Phillips, Palette and Odd Projects.
The article cites brand partnerships, distribution deals, book deals and consumer products among the representatives’ work.
- Who
- Talent agents, managers and lawyers, including representatives at UTA, Gersh, Sixteenth, Manatt Phelps & Phillips, Palette and Odd Projects.
- What
- The article profiles their work and deals for creators in 2026.
- When
- Published October 22, 2026. It discusses activity during 2026 and other periods.
- Where
- The article covers creator businesses and projects across the United States and the United Kingdom.
- Why
- Not stated
This story does not have two clearly opposing sides.
Daniel Daks and Josh DeAngelis founded Palette during the TikTok boom.
The article describes representatives’ creator-related deals and projects during the year.
Lana Rae’s consumer product line generated more than $20 million at retail, according to the article.
- Publication date
- October 22, 2026
- UTA and DBA roster
- Includes Markiplier, Kareem Rahma, Colin and Samir, and Olandria Carthen
- Sixteenth brand campaign
- $90,000 for Charles Brockman III
- Sixteenth Tinder partnership
- $80,000 for Layla Taylor
- Lana Rae product sales
- More than $20 million at retail in the past five months