Business · Companies · 22 hrs ago
McDonald’s and KFC put chicken burgers at the center of Japan’s fast-food competition
McDonald’s Japan is promoting chicken burgers as regular menu items, while KFC Japan has also changed its burger offering.
KFC has revamped its burger for the first time in 43 years.
The move comes as fast-food chains in Japan compete more intensely over chicken.
A growing interest in protein and higher prices are changing what customers seek, making chicken more important to burger menus.
McDonald’s says it wants its new chicken burger to become a major product alongside the Big Mac and Double Cheeseburger.
Both chains are positioning chicken burgers as key menu choices, but the available information does not say how customers have responded or what either chain will do next.
Japan’s McDonald’s and KFC are putting chicken burgers at the center of their competition.
McDonald’s is promoting a chicken burger as a new staple menu item.
KFC has revamped its burger for the first time in 43 years.
The article says rising interest in protein and higher prices are helping shift attention from beef to chicken.
McDonald’s said it aims to make its new chicken burger a major product comparable to the Big Mac and Double Cheeseburger.
- Who
- Japan’s McDonald’s and KFC.
- What
- Both are emphasizing chicken burgers, with McDonald’s promoting one as a new staple and KFC refreshing its burger.
- When
- The article was published on November 7, 2026; its Japanese page is dated November 8.
- Where
- Japan.
- Why
- A protein boom and rising prices are prompting a shift in the leading role from beef to chicken, according to the article.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- McDonald’s
- Promoting a chicken burger as a new staple menu item
- KFC
- Burger refreshed for the first time in 43 years
- Market drivers
- Protein boom and rising prices
- Nikkei publication
- November 7, 2026
1 source
What people are saying
We aim to make it a new pillar comparable to the Big Mac and Double Cheeseburger.