Business · Companies · 6 hrs ago

Founder builds 31 care facilities around a “macho caregiving” model

Founder builds 31 care facilities around a “macho caregiving” model

Yusuke Niwa built 31 care facilities through his company, Visionary.

The business is known for “macho caregiving,” combining muscular staff with care work.

Niwa had worked as a hairdresser, taking home 147,000 yen a month.

After leaving that job, he was deceived by someone and became a recluse.

His path from a difficult period to running a care business offers a look at one different approach to caregiving.

The story describes how his experiences and challenges shaped his business philosophy and work in care, but gives no next step for the company.

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