Politics · Australia · 1 day ago
Letter urges NSW to revive campaign against reckless young drivers
A letter to the editor has urged the New South Wales government to revive an advertising campaign aimed at discouraging reckless driving.
The suggestion follows a car crash in Newcastle that injured 10 people gathered to farewell the Newcastle Knights team bus.
The letter writer says the early-2000s “Pinkie” campaign targeted male drivers aged 17 to 25.
Instead of graphic crash images, its ads used social shame and peer judgment to challenge speeding.
The writer argues this approach could help discourage dangerous driving among young men.
The letter asks the NSW government to reconsider the campaign; no decision or next step is reported.
A letter to the editor urged the NSW government to revive the “Pinkie” campaign to discourage reckless driving among young men.
The campaign, used in the early 2000s, relied on social shame and peer judgment rather than graphic scare tactics.
The letter linked its proposal to a car crash in Newcastle that injured 10 people gathered to farewell the Newcastle Knights team bus.
The campaign targeted male drivers aged 17 to 25.
Its tagline was “Speeding. No one thinks big of you”.
- Who
- Tim Parker, a letter writer from Balmain, urged the NSW government to act.
- What
- He called for the government to revisit the “Pinkie” campaign to discourage reckless driving.
- When
- The letter was published on October 10, 2026. It refers to events in Newcastle the previous Saturday.
- Where
- New South Wales, Australia; the referenced crash occurred in Newcastle.
- Why
- Parker said social shame and peer judgment could challenge reckless driving among young men.
This story does not have two clearly opposing sides.
Speeding. No one thinks big of you
The “Pinkie” campaign targeted young male drivers with a message based on social shame and peer judgment.
A car injured 10 people gathered in Newcastle to farewell the Newcastle Knights team bus.
Tim Parker’s letter urged the NSW government to revisit the campaign.
- Campaign name
- Pinkie
- Campaign era
- Early 2000s
- Target group
- Male drivers aged 17 to 25
- Newcastle crash
- 10 people were injured
- Letter writer
- Tim Parker, Balmain
Sources
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