Business · Trade · 10 hrs ago
Vinitaly.USA opens in New York with 300 Italian wine companies
Vinitaly.USA opened in New York for its third edition, running through the following day at Pier 36.
The event brings together 300 Italian wine companies and showcases 2,500 labels.
The United States is a key market for Italian wine, with 35 million US consumers already drinking it.
The industry sees room to grow: more than 50 million of the nearly 90 million regular wine drinkers in the US may be interested in Italian products.
Organizers say New York can help Italian producers reach more US buyers, and that cooperation between businesses and institutions is important to their competitiveness.
Italy’s wine exports reached a record €7.8 billion in 2025, and the government says it will continue supporting international promotion.
Vinitaly.USA opened in New York with 300 Italian wine companies and 2,500 Italian wine labels.
The third edition is organised by Veronafiere with the Italian Trade Agency and runs through the following day at Pier 36.
Organisers aim to expand Italian wine sales in the United States, where more than 50 million habitual wine drinkers are considered potential consumers of Italian products.
The event comes as Italy’s wine sector seeks to build on exports worth a record €7.8 billion in 2025.
- Who
- Veronafiere and the Italian Trade Agency organised the event, bringing together 300 Italian wine companies.
- What
- The third edition of Vinitaly.USA opened, featuring 2,500 Italian wine labels.
- When
- It opened on October 26, 2026, and was scheduled to run through October 27.
- Where
- Pier 36 in New York City.
- Why
- Organisers aim to strengthen Italian wine’s presence in the United States and reach potential consumers.
This story does not have two clearly opposing sides.
The third edition of Vinitaly.USA opened at Pier 36 in New York.
The event was scheduled to continue through the following day.
- Italian wine companies
- 300
- Italian wine labels
- 2,500
- Venue
- Pier 36, New York
- Potential consumers in the United States
- More than 50 million habitual wine drinkers
- Italian wine exports in 2025
- €7.8 billion
What people are saying
The United States is the main target market for Veronafiere and Italian wine, and still offers very high potential that requires investment and continuity of action.
New York is a strategic gateway to the entire American market and Vinitaly.USA is confirmed as a concrete tool for commercial development.
Vinitaly USA offers our wineries a concrete opportunity to consolidate the Italian presence in the United States, which remains the leading non-EU market for our wine.