Business · Companies · 1 hr ago
Sulwhasoo launches winter garden-themed holiday collection
Sulwhasoo has launched its Dazzling Holiday Delight collection ahead of the year-end holiday season.
The South Korean beauty brand is part of Amorepacific.
The collection’s design draws on East Asian gardens and folk paintings, with silver details and sparkling light.
It includes the brand’s First Care Activating Serum, Jaum Concentrated Cream, Timetreasure Invigorating Cream and Perfecting Cushion Airy.
The products debut on Lotte On on November 2, then go on sale through other South Korean online and offline channels from November 9.
Sulwhasoo says the collection will launch in international markets in stages, including the United States, Japan, Hong Kong and Thailand.
Sulwhasoo has launched a holiday collection themed around a mysterious winter garden.
The collection features designs inspired by East Asian gardens and folk paintings, with silver tones and sparkling details.
It includes Sulwhasoo products such as First Care Activating Serum, Concentrated Ginseng Renewing Cream, Timetreasure Invigorating Cream and Perfecting Cushion Airy.
The collection debuted on Lotte On on Nov. 2 and is due to reach other major online and offline channels from Nov. 9.
Sulwhasoo plans to release it sequentially in overseas markets, including the United States, Japan, Hong Kong and Thailand.
- Who
- Sulwhasoo, a brand of Amorepacific.
- What
- It launched the Dazzling Holiday Delight collection, featuring several of its products in holiday packaging.
- When
- The collection was announced on Nov. 2, 2026. It debuted that day, with wider distribution from Nov. 9.
- Where
- It debuted on Lotte On in South Korea. Other South Korean channels and overseas markets are also planned.
- Why
- It was introduced ahead of year-end, with a design concept based on a mysterious winter garden.
This story does not have two clearly opposing sides.
Sulwhasoo announced the collection and made it available first on Lotte On.
The collection is scheduled to become available through Naver Brand Store, Amore Mall and Sulwhasoo Bukchon House, among other channels.
Sulwhasoo plans to release the collection sequentially in overseas markets.
- Collection name
- Dazzling Holiday Delight
- First retailer
- Lotte On
- Wider South Korean release
- From Nov. 9, 2026
- Named overseas markets
- United States, Japan, Hong Kong and Thailand
- Products named
- First Care Activating Serum, Concentrated Ginseng Renewing Cream, Timetreasure Invigorating Cream and Perfecting Cushion Airy