Business · Economy · 1 hr ago
High mortgage rates and firm prices make new homes less attractive
New homes are becoming less attractive to buyers as demand weakens.
High mortgage rates are putting buyers off because borrowing costs are higher.
Prices remain high despite the weaker demand, making new homes harder to afford.
ING research points to this shift in the housing market.
Estate agents have also raised concerns, saying new-build prices are slow to change.
The sources do not say what will happen next, but the combination of weaker demand and firm prices is making conditions difficult for new construction.
High mortgage rates are dampening demand for newly built homes.
Prices remain high, making new-build homes less attractive.
The finding comes from research by ING.
Real estate agents have voiced concerns about the market.
- Who
- Buyers of newly built homes and real estate agents.
- What
- High mortgage rates are dampening demand while prices remain high.
- When
- The article was published on 23 October 2026.
- Where
- Not stated.
- Why
- High mortgage rates are holding back demand, while prices remain high.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Research source
- ING
- Main factor
- High mortgage rates are dampening demand
- Price trend
- Prices remain high
- Published
- 23 October 2026
1 source
What people are saying
New-build prices are fairly rigid.