Business · Companies · 3 hrs ago
Lidl draws more customers as French households watch spending
Lidl is attracting more customers as French households feel pressure on their spending.
The German discount chain is drawing people beyond its traditionally lower-income customer base.
At a Lidl in Marquette-lez-Lille, a part-time English teacher bought a coat priced at 14.99 euros.
She said medical costs leave little room in her budget, and she plans spending down to the euro.
Shoppers are choosing carefully rather than buying on impulse, even when stores advertise discounts.
Lidl also sells unsold non-food goods through four outlet shops in France.
Lidl is attracting more French customers as households pay close attention to spending amid a decline in purchasing power.
The German discount retailer draws customers beyond those on the lowest incomes, according to a report by Le Monde.
At a Lidl store in Marquette-lez-Lille, shoppers were described as making careful purchases rather than buying on impulse.
One customer said she bought a coat at Lidl for €14.99, compared with prices of at least €25 at Primark.
Lidl also operates four outlets in France that sell unsold non-food goods.
- Who
- Lidl and French shoppers watching their spending.
- What
- Lidl is attracting more customers as households scrutinise purchases amid a decline in purchasing power.
- When
- The report was published on 10 November 2026. The store visit described took place on 1 October.
- Where
- France, including a Lidl supermarket in Marquette-lez-Lille, in the Nord department.
- Why
- The article links Lidl’s appeal to reduced purchasing power and shoppers’ attention to prices.
This story does not have two clearly opposing sides.
The report says wages and pensions had just been paid, and Lidl’s weekly promotions catalogue came out.
Le Monde published its report on Lidl attracting customers amid pressure on household purchasing power.
- Lidl outlets
- Four in France, selling unsold non-food goods
- Coat price
- €14.99 at Lidl
- Primark comparison
- At least €25 for a coat
- Store location
- Marquette-lez-Lille, Nord
- Customer
- Cécile, 29, an English teacher
- Store opening
- April, replacing an Auchan store
What people are saying
A 14,99 euros, on peut se laisser tenter. Ils sont moins chers que ceux de Primark, où il faut compter au moins 25 euros
Dès le 5 du mois, la moitié du salaire est déjà partie
tout est calculé à l’euro près