Business · Companies · 56 mins ago
Gudai Global launches skincare brand Debty for global markets
South Korean beauty company Gudai Global has launched Debty, its first in-house brand aimed at global markets.
The range centers on a skin barrier cream and blue peptide eye patches.
Pop singer Zara Larsson previously showed the eye patches on her TikTok account, drawing attention to them.
Gudai Global has helped build K-beauty brands such as Beauty of Joseon into global names.
The company says it will use Debty's experimental products to target niche customers and create new markets.
It plans to develop Debty as an independent brand that is not confined to standard K-beauty formulas.
Gudai Global has launched Debty, its first in-house brand, targeting global markets.
The brand’s products include Bonding Barrier Cream and Blue Peptide Eye Patch.
Singer Zara Larsson previously featured the eye patches on her TikTok account.
Gudai Global plans to target niche markets and develop new ones with Debty’s experimental products.
- Who
- Gudai Global launched Debty.
- What
- The company introduced its first in-house skincare brand for global markets.
- When
- October 26, 2026.
- Where
- Not stated.
- Why
- Gudai Global aims to target niche markets and create new ones.
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- Brand
- Debty
- Company
- Gudai Global
- Launch date
- October 26, 2026
- Products
- Bonding Barrier Cream and Blue Peptide Eye Patch
- Singer
- Zara Larsson featured the eye patches on TikTok
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What people are saying
We will grow Debty into a brand with the freedom of an indie brand, not confined to standardized K-beauty formulas.