Business · Companies · 10 hrs ago
Maserati gives Switzerland a dedicated general manager
Maserati has appointed Emanuele Checcaglini as general manager in Switzerland as the company changes how it runs its markets.
The move is part of a plan to give important markets more independence and allow decisions to be made closer to customers.
Switzerland is usually Maserati’s second- or third-largest market by market share worldwide, despite being relatively small.
The company says the Swiss market has a strong interest in cars, Italian culture and the brand’s history.
The updated Grecale, GranTurismo and GranCabrio models are now being launched, and Maserati says orders from dealers and customer feedback have been strong.
The Grecale’s new 390-horsepower Nettuno V6 is expected to become more popular in Switzerland, where more buyers choose a V6 than in other European markets.
Maserati’s new model launch continues through the fourth quarter, and the company plans to present its own industrial plan in Modena in December.
Maserati has appointed Emanuele Checcaglini as its general manager for Switzerland.
The company says the role gives the Swiss market more independence and allows decisions to be made faster and closer to customers.
Maserati says Switzerland is usually its second- or third-largest market worldwide by market share.
Checcaglini said the brand was holding events in Zurich and Geneva on the day of the interview.
He said the first vehicles from the revised model range arrived in September and customer feedback had been positive.
- Who
- Maserati appointed Emanuele Checcaglini as general manager for Switzerland.
- What
- The company has given Switzerland a dedicated general manager as part of a strategic reorganisation.
- When
- The appointment date is not stated. The article was published on 28 October 2026.
- Where
- Switzerland, with events in Zurich and Geneva on the day of the interview.
- Why
- Maserati says greater independence will help it make decisions faster and closer to customers in an important market.
This story does not have two clearly opposing sides.
The first vehicles from the revised GranTurismo, GranCabrio and Grecale range arrived on the market.
The article was published, and Checcaglini said Maserati was holding events in Zurich and Geneva that day.
- General manager
- Emanuele Checcaglini
- Market
- Switzerland
- Global market-share ranking
- Usually second or third
- Events
- Zurich and Geneva
- First revised-model deliveries
- September
What people are saying
We want to give important markets more independence so that decisions can be made faster and closer to customers.
Switzerland’s market share is usually ranked second or third worldwide.