Business · Companies · 1 hr ago
Why companies need a story behind their social media and press releases
PR producer Miki Tonomura argues that companies need stories to make their communications stand out.
She discusses how businesses use social media and press releases to share information.
But simply making information public may not get people talking about a company.
Stories can help people imagine and remember a message, according to the article’s introduction.
Tonomura draws on examples including the Hikonyan boom, Gunma Passport and a pharmaceutical company.
The piece explains how companies can use storytelling to communicate what makes them appealing.
A Toyo Keizai article argues that companies should build a story around social media posts and press releases rather than simply publish information.
The article says stories can expand an audience’s mental image and make information easier to remember.
PR producer Miki Tonomura explains storytelling using examples including Hikonyan, Gunma Passport and a pharmaceutical company.
The article says that using social media and press releases does not necessarily make a company or initiative a topic of conversation.
- Who
- PR producer Miki Tonomura explains how companies can use storytelling.
- What
- The article argues that companies should give social media posts and press releases a story, rather than treating them as simple information releases.
- When
- Published on November 12, 2026.
- Where
- Toyo Keizai Online.
- Why
- The article says stories can help audiences form an image and remember information.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Author
- Miki Tonomura, PR producer
- Publication date
- November 12, 2026
- Examples mentioned
- Hikonyan, Gunma Passport and a pharmaceutical company
- Core advice
- Give social media and press releases a story