Science & Tech · Big Tech & Internet · 6 hrs ago
Roblox users publish more than 70,000 games with AI tool Build
Roblox says users have published more than 70,000 games with Build since the tool launched in July.
Build lets users create games from text prompts and is in an early test in New Zealand, Singapore, Serbia and Thailand.
More than 500,000 people have used the tool so far.
Roblox also says more than 80% of its top 100 games used AI tools to speed up creation in the past month.
The company sees AI as a way to make games faster, but says a flood of new content makes discovery and audience attention more important.
It says its social connections help players find games, and is developing Roblox Everywhere and a Universal Player to extend how games can be played on its platform and beyond.
Build has not yet fully launched, and Roblox says it is positioned to benefit as traditional barriers to creating software and content fall away.
Roblox says users have published more than 70,000 games using its AI-powered Build tool.
More than 500,000 users have used Build since its alpha launch in New Zealand, Singapore, Serbia and Thailand.
Roblox said the tool was released in July and reported the figures in its Q3 2026 shareholder letter.
The company says AI tools are accelerating game creation and contributing to an “explosion of content.”
Roblox says more than 80% of its top 100 games used AI tools to accelerate creation over the past month.
- Who
- Roblox users have used Build to create and publish games.
- What
- Users have published more than 70,000 games with Roblox’s AI-powered prompt-to-game tool.
- When
- Roblox reported the figures in its Q3 2026 shareholder letter, published on October 30, 2026. The tool was released in July.
- Where
- On the Roblox platform; Build’s alpha launched in New Zealand, Singapore, Serbia and Thailand.
- Why
- Roblox says AI tools speed up game creation. The company describes distribution, audience aggregation, monetization, discovery and safety as increasingly important.
Valve
Roblox
Content volume
Valve
Valve has acknowledged a problem with AI-generated games and clones flooding Steam.
Roblox
Roblox describes AI-driven content growth as an “explosion of content” and says it is embracing AI to accelerate creation.
Roblox released its Studio Assistant, which the company said was an early step in using AI to accelerate creation.
Roblox released its Build prompt-to-game creation tool.
Roblox reported that more than 500,000 users had used Build and published more than 70,000 games.
- Games published
- More than 70,000
- Build users
- More than 500,000
- Build alpha locations
- New Zealand, Singapore, Serbia and Thailand
- Build release
- July 2026
- Top games using AI tools
- More than 80% of Roblox’s top 100 over the past month
What people are saying
AI-enabled game creation, automation in code generation and AI supported asset creation are leading to an explosion of content.
The time it takes to go from an idea to a playable game is compressing dramatically, and so is the time it takes to adapt a game for new devices.
Since its alpha launch in New Zealand, Singapore, Serbia and Thailand, more than 500,000 users have used Build—and have published over 70,000 games.
As content becomes abundant, attention and connection become scarce.