Business · Companies · 1 day ago
China Approves Focus Media’s Acquisition of New潮 Media With Conditions
China’s market regulator has approved Focus Media’s acquisition of New潮 Media, two companies that sell advertising space in elevators.
The approval comes with conditions aimed at limiting possible effects on competition.
After the deal, the combined company will have an estimated 55% to 60% share of China’s elevator advertising market.
The regulator also considered competition from online advertising and other forms of advertising, not just the companies’ market shares.
One condition says that, without a proper reason, the combined company’s annual prices in each city cannot exceed the companies’ respective prices there during the 24 months before the approval took effect.
Focus Media also committed to honouring existing customer contracts and their terms.
The company says it will proceed in line with the conditions, while the deal is expected to bring together the companies’ advertising sites and operations.
China’s market regulator conditionally approved Focus Media’s acquisition of New潮 Media on October 10.
The regulator attached restrictions addressing issues including price stability and fair service.
Focus Media said it would proceed with the deal in compliance with the law and protect the legitimate interests of advertisers and other market participants.
The combined company would have a 55% to 60% share of China’s elevator-media advertising market, according to the regulator’s announcement.
The article says the deal could help reduce duplicated investment and support improvements in digital operations and advertising effectiveness.
- Who
- Focus Media and New潮 Media.
- What
- China’s market regulator conditionally approved Focus Media’s acquisition of equity in New潮 Media, with restrictions.
- When
- October 10; the year is not stated in the article text.
- Where
- China.
- Why
- The regulator said it considered the advertising industry’s overall conditions and the competitive constraints from other advertising formats.
This story does not have two clearly opposing sides.
The company will advance this transaction in accordance with the law and compliance requirements, focusing on price stability and fair service while continuing to protect the legitimate rights and interests of advertisers, holders of advertising locations and other market operators.
This story does not have a timeline yet.
- Approval date
- October 10
- Focus Media market share
- 50%–55% of China’s elevator-media advertising market
- New潮 Media market share
- 5%–10% of China’s elevator-media advertising market
- Combined market share
- 55%–60%
- Internet advertising share
- More than 85% of total advertising publication revenue in 2025
Sources
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