Health · Mental Health · 21 hrs ago
Sally Magnusson backs support campaign for unpaid dementia carers
Broadcaster Sally Magnusson has backed a UK campaign calling for support for unpaid dementia carers.
Magnusson cared for her mother, Mamie Baird, who lived with dementia for about 12 years and died in 2012 at age 86.
She said carers can feel lost about what to do next, especially after diagnosis, and wished she had been told not to despair.
Dementia can bring changes gradually, with periods when a person’s condition seems stable as well as difficult times.
Caring can be lonely and mentally draining, Magnusson said, though she also remembered happy moments with her mother.
The Dementia Carers Together campaign, run by Mail Force with Alzheimer Scotland, aims to provide support to unpaid carers.
The campaign is seeking donations through its fundraising page.
Broadcaster Sally Magnusson has backed the Dementia Carers Together campaign, which aims to support unpaid dementia carers in the UK.
Magnusson said she wished she had been told not to despair while caring for her mother, Mamie, who had dementia.
She described the experience as difficult and mentally draining, but said it also brought moments of happiness with her mother.
Magnusson’s mother died in 2012, aged 86, after living with dementia for about 12 years.
- Who
- Broadcaster Sally Magnusson has backed the campaign. She cared for her mother, Mamie, who had dementia.
- What
- The Dementia Carers Together campaign is raising support for unpaid dementia carers.
- When
- The campaign launched at the weekend before the article was published on 8 November 2026.
- Where
- The campaign is for unpaid dementia carers in the UK.
- Why
- Magnusson said carers need information, strategies and support to help them cope.
This story does not have two clearly opposing sides.
Mamie Baird met Magnus Magnusson.
Mamie lived with dementia.
Mamie died aged 86.
The Dementia Carers Together campaign launched.
- Campaign
- Dementia Carers Together
- Campaign organisers
- Mail Force, in association with Alzheimer Scotland
- Campaign audience
- Unpaid dementia carers in the UK
- Mamie Baird
- Died aged 86 in 2012
- Time living with dementia
- About 12 years
1 source
What people are saying
If only I had, at that time, people to say “don’t despair”… I think it would have been great.
All carers want is to know stuff, to have a little bit of control over a situation that just seems so desperate and impossible, and to have people say to them there are strategies, there are things you can do.
What made it hard as a carer was not really knowing what to do about any of it.
And yet, at other times, you get flashes and great moments of happiness when the person is themselves, and you become very grateful for everything that remains the same for the length of time it does.