Business · Companies · 2 hrs ago
Seat and Cupra sales rise 9% in Spain but fall globally
Seat and Cupra sold 76,066 cars in Spain from January to September 2026, 9% more than a year earlier.
The brands, which belong to Germany’s Volkswagen Group, together held 8.3% of Spain’s car market.
Seat sold 52,660 cars in Spain, while Cupra sold 23,406, a 21.4% increase.
Their global sales moved in the opposite direction, falling 1.4% to 433,400 cars over the same period.
Cupra’s growth in Spain was helped by its Raval electric car, which has received 51,000 orders worldwide, while the Formentor was its best-selling model in Spain.
Cupra expects record sales in Spain in 2026, topping its previous high of 26,589 cars set last year.
Seat and Cupra registrations in Spain rose 9% in the first nine months of 2026, to 76,066 cars.
Their global registrations fell 1.4% over the same period, to 433,400 cars.
Seat accounted for 52,660 registrations in Spain, up 4.3% year on year.
Cupra registered 23,406 cars in Spain, up 21.4%, and expects to set a national sales record in 2026.
The electric Raval was among Cupra’s growth drivers, with 51,000 orders worldwide.
- Who
- Seat and Cupra, brands belonging to Germany’s Volkswagen group.
- What
- Their combined registrations rose 9% in Spain but fell 1.4% globally in the first nine months of 2026.
- When
- January to September 2026.
- Where
- Spain and global markets.
- Why
- The article says the Raval helped drive Cupra’s growth in Spain. It does not state why global registrations fell.
This story does not have two clearly opposing sides.
Seat and Cupra registered 76,066 cars in Spain, while global registrations reached 433,400.
Seat delivered 4,831 cars in Spain, up 4.1% year on year.
Cupra expects to finish the year with record sales in Spain.
- Spain registrations
- 76,066 combined, up 9%
- Global registrations
- 433,400 combined, down 1.4%
- Seat in Spain
- 52,660 registrations, up 4.3%
- Cupra in Spain
- 23,406 registrations, up 21.4%
- Cupra electric sales
- 65,100 cars globally, up 13.5%