Business · Companies · 9 hrs ago
Roger Federer’s On investment offers a model for athlete partnerships
Roger Federer invested in Swiss sportswear company On after his long partnership with Nike ended in 2018.
He became more than an ambassador, helping develop products and promote the brand.
On’s revenue rose from $425 million in 2020 to over $1.8 billion in 2024, helped by its Federer shoe range and his public profile.
On went public on the New York Stock Exchange in 2021 and was valued at $6.3 billion.
Federer’s role shows how athlete partnerships can help brands grow, and other sports stars, including Thierry Henry and Kylian Mbappe, have joined On as ambassadors.
On recently promoted its Federer collaboration in Shenzhen, China, with a special shoe created with young players from the Wild Elephant Tennis Club.
The company is looking to expand into other sports, while Federer’s success may encourage more athletes to invest in or partner with brands.
Roger Federer’s investment and product role at Swiss sportswear company On has become a model for athlete partnerships.
Federer invested in On after Nike ended its long association with him in 2018.
On’s revenue grew from $425 million in 2020 to more than $1.8 billion in 2024.
The company went public on the New York Stock Exchange in September 2021, with a reported valuation of $6.3 billion.
On’s collaboration with Federer includes a shoe inspired by young athletes at the Wild Elephant Tennis Club.
- Who
- Roger Federer and Swiss sportswear company On.
- What
- Federer’s investment and collaboration with On proved highly lucrative and helped the brand grow. The partnership is presented as a model for athlete-brand deals.
- When
- Federer ended his Nike association in 2018. On’s revenue rose from 2020 to 2024, and a promotional event took place last month.
- Where
- On is a Swiss company. The recent event was held in Shenzhen, China.
- Why
- Federer invested in On after Nike stepped away from a new deal. His product involvement and public profile helped promote the brand.
This story does not have two clearly opposing sides.
Federer ended his long association with Nike.
On reported revenue of $425 million.
On launched on the New York Stock Exchange with a reported valuation of $6.3 billion.
On reported revenue of more than $1.8 billion.
Federer attended an On event in Shenzhen celebrating a special edition of THE ROGER Wildcard.
- Federer’s former sponsor
- Nike
- On’s 2020 revenue
- $425 million
- On’s 2024 revenue
- More than $1.8 billion
- Stock exchange launch
- New York Stock Exchange, September 2021
- Reported valuation at launch
- $6.3 billion
- Recent event location
- Shenzhen, China