Business · Companies · 10 hrs ago
Heinz Ketchup’s maker faces losses despite its global popularity
Kraft Heinz reported a $5.85 billion loss in 2025 despite selling $24.94 billion worth of products.
The US company owns Heinz, whose ketchup remains a global market leader and holds about 42% of the German market.
Its sales are falling, and revenue is expected to decline further in 2026, even as the brand remains popular.
The company makes eight million bottles a week at its factory in Elst, the Netherlands, and exports Heinz ketchup to more than 80 countries.
Chief executive Cahillane paused a planned company split in February, mainly after pressure from investor Berkshire Hathaway.
Heinz’s European chief expects people using weight-loss injections to change how they eat and buy more light products or add flavor with Heinz products.
The company is looking to those changing habits for a possible boost, but no specific next steps are given.
Kraft Heinz reported a loss of $5.85 billion in 2025 despite the global popularity of its Heinz Ketchup brand.
The company had revenue of $24.94 billion in 2025, and revenue is expected to fall further in 2026.
Heinz Ketchup has lost sales, even though it leads the market in many countries.
Chief executive Cahillane halted a planned company breakup in February, mainly after pressure from investor Berkshire Hathaway.
Kraft Heinz’s Europe chief expects weight-loss drug users to seek more light products and ways to add flavor.
- Who
- Kraft Heinz, the US food company that makes Heinz Ketchup.
- What
- The company reported a $5.85 billion loss in 2025 despite the brand’s popularity and market position.
- When
- It reported its 2025 results; revenue is expected to fall in 2026.
- Where
- The company is based in the United States. Its ketchup is made at a factory in Elst, the Netherlands.
- Why
- The company faces falling sales; the sources do not state a specific cause for its losses.
This story does not have two clearly opposing sides.
Henry John Heinz began selling pickled horseradish and sauces.
Heinz Ketchup began to be regularly eaten by astronauts on the International Space Station.
Kraft Heinz reported a $5.85 billion loss on revenue of $24.94 billion.
Chief executive Cahillane halted the planned breakup, mainly after pressure from Berkshire Hathaway.
Kraft Heinz is expected to see revenue fall further.
- 2025 loss
- $5.85 billion
- 2025 revenue
- $24.94 billion
- Elst factory output
- Eight million Heinz Ketchup bottles per week
- Exports
- More than 80 countries
- German market share
- About 42% by sales volume
- Expected 2026 revenue
- Further decline
What people are saying
Only when the flow rate is right may the batch be filled into our Heinz ketchup bottles.
Heinz Ketchup is an iconic global brand – comparable to Coca-Cola. There are only a few like it.
Heinz Ketchup still conveys an American way of life – a little like Levi’s and rock’n’roll.