Business · Companies · 3 hrs ago
Jaguar unveils Type 01 as it shifts to an all-electric lineup
Jaguar has unveiled the Type 01, the first model in its new direction.
The company plans to make only electric vehicles as it changes its approach.
The Type 01 is a grand tourer with 1,000 horsepower and a price above 20 million yen.
Jaguar is moving further upmarket, selling at a higher price level than before.
It hopes three-quarters of its buyers will be new customers.
The challenge is whether the Type 01 can help Jaguar succeed with this shift.
Jaguar has unveiled the Type 01 as the first model in its new direction toward an all-electric lineup.
The car is described as a high-performance grand tourer with output of 1,000 horsepower.
Its price is set above 20 million yen, as Jaguar shifts toward a higher-priced market.
Jaguar aims for three-quarters of its customers to be new buyers.
The company is seeking to revive the brand with this change in direction.
- Who
- Jaguar.
- What
- It unveiled the Type 01 as it shifts toward an all-electric lineup.
- When
- October 19, 2026.
- Where
- Not stated.
- Why
- Jaguar is seeking to revive its brand through a shift to higher-priced electric cars.
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This story does not have a timeline yet.
- Model
- Type 01
- Power output
- 1,000 horsepower
- Price
- More than 20 million yen
- Target share of new customers
- Three-quarters