Business · Companies · 7 hrs ago
Swiss retailers largely skip Singles’ Day promotions
Many Swiss retailers will not offer special deals for Singles’ Day on November 11.
The day is a major online shopping promotion, but many local sellers are shifting their focus to Black Friday and longer discount periods.
A survey forecasts about 65 million francs in Swiss online sales for Singles’ Day this year.
That would be 5 million francs less than last year and the first annual decline since 2023.
International platforms including Temu, AliExpress and Shein are still promoting the event.
Some deals are expected in electronics and mobile phone plans, but offers for Swiss shoppers are likely to be limited.
The forecast comes from a survey of 1,013 people aged 15 and older in German- and French-speaking Switzerland.
Most Swiss retailers are expected to skip special promotions for Singles’ Day on 11 November.
A survey predicts Swiss online sales on Singles’ Day will fall to about 65 million francs.
That would be 5 million francs below the previous year and the first decline since 2023.
Many Swiss retailers are focusing instead on Black Friday campaigns and longer discount periods.
Promotions are expected to remain limited, though some offers may appear in electronics and mobile phone subscriptions.
- Who
- Swiss retailers, international shopping platforms and consumers.
- What
- Most Swiss retailers are expected not to offer special Singles’ Day deals.
- When
- Singles’ Day is on 11 November; the survey was published on Monday.
- Where
- Switzerland, with the survey covering German- and French-speaking regions.
- Why
- Many Swiss retailers are focusing on Black Friday campaigns and extended discount periods.
This story does not have two clearly opposing sides.
Demoscope surveyed 1,013 people aged 15 and older in German- and French-speaking Switzerland.
The survey was published.
Singles’ Day is scheduled, with Swiss online sales forecast at about 65 million francs.
- Forecast online sales
- About 65 million francs
- Change from previous year
- Down 5 million francs
- Survey sample
- 1,013 people aged 15 and older
- Survey period
- 16–28 September 2026
- Expected promotion areas
- Electronics and mobile phone subscriptions