Business · Economy · 5 hrs ago

Lawson’s under-300-yen single-item lunch boxes draw attention in Japan

Lawson’s under-300-yen single-item lunch boxes draw attention in Japan

Lawson’s lunch boxes with just one main item have drawn attention in Japan as prices continue to rise.

Some contain only sausage, while others contain only salted salmon.

They cost less than 300 yen, making them unusually cheap options.

The growing popularity of low-cost lunch boxes has led some people to see them as a sign of poverty.

But the appeal is not explained by poverty alone, and the story examines other reasons people want these meals.

Supermarkets and convenience stores are also bringing out more low-priced lunch boxes.

The available information does not say what Lawson plans to do next.

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It is a symbol of Japan becoming poor
via Toyo Keizai