Analyst Says Xbox’s Recent Changes Have Not Improved Sales or Engagement

Xbox CEO Asha Sharma has made changes to improve the business and return to console exclusivity.

Circana analyst Mat Piscatella says US sales and engagement data show no positive impact from those efforts so far.

Xbox has also introduced a disc-to-digital program, but Piscatella says it has not changed the trend in new physical game sales.

Making Gears of War: E-Day exclusive to Xbox has not increased hardware sales, he says.

The comments suggest the exclusivity move has not drawn more buyers to Xbox consoles.

The available information does not say what Xbox will do next.