Entertainment · Celebrity · 1 hr ago
Egor Kreed apologizes over shirt inspired by Soviet war film
Singer Egor Kreed apologized after wearing the shirt in a music video, saying he did not know it referred to the film.
The shirt's image was based on a poster for “Come and See,” a 1985 Soviet film about Nazi killings of civilians in occupied Belarus.
The design changed the face of the film's teenage character, prompting criticism that it disrespected the memory of war victims.
Kreed said he meant no offence, and the image was blurred in the video.
Mosfilm says it did not approve the image's use on the clothing and is considering possible action against the seller.
A lawyer said Kreed is unlikely to face criminal liability simply for wearing the shirt, while any copyright claim may concern the company that made or sold it.
The shirt has been removed from sale, and Mosfilm's next steps were not specified.
Egor Kreed apologized after appearing in a music video wearing a shirt with a print based on the poster for the Soviet war film “Come and See.”
He said he had not seen or heard of the film and did not intend to make a political or historical statement.
The shirt’s design prompted criticism, including an accusation from Yekaterina Mizulina that it mocked the memory of people killed in the war.
The film studio Mosfilm said it had not authorized use of the poster on clothing and was considering possible action against the seller.
The shirt was removed from sale, and Kreed blurred the print in the video.
- Who
- Singer Egor Kreed, clothing sellers KM20 and Marking Distance, and film studio Mosfilm.
- What
- Kreed apologized for wearing a shirt with a print based on the poster for “Come and See”; Mosfilm said it had not authorized the poster’s use on clothing.
- When
- The reports were published on October 22, 2026. The exact date Kreed wore the shirt is not stated.
- Where
- In the music video “Milyy Ublyudok” (“Dear Bastard”); the shirt was sold by Moscow concept store KM20.
- Why
- The print referred to a film about Nazi atrocities against civilians in occupied Belarus, and critics said its use on clothing disrespected victims. Kreed said he did not know what the image referred to.
Egor Kreed
Yekaterina Mizulina
Aspect
Egor Kreed
Kreed’s intent
Yekaterina Mizulina
Kreed said he had not seen or heard of the film and had no political or historical message in mind. | Mizulina said the image mocked the memory of those killed during the Great Patriotic War and accused Kreed of rehabilitating Nazism.
Aspect
Egor Kreed
Effect of the shirt
Yekaterina Mizulina
Kreed apologized to people who were hurt and said he would choose clothes more carefully. | Mizulina said the use of the image was excessive and disrespectful to the memory of the dead.
The film “Come and See” was released.
The design sparked controversy, and the shirt was removed from sale at KM20.
Kreed blurred the print in the video and apologized.
Reports said Mosfilm had not authorized use of the poster on clothing and was considering possible measures concerning the seller.
- Film
- Come and See,” directed by Elem Klimov and released in 1985
- Music video
- Milyy Ublyudok” (“Dear Bastard”)
- Shirt price
- 38,600 rubles, according to Москвич Mag
- Clothing brands
- Marking Distance and KM20
- Mosfilm position
- The studio said it had not authorized use of the poster on clothing
4 sources
Russian pop star Yegor Kreed apologizes after wearing a shirt featuring an altered poster from ‘Come and See,’ a Soviet film about Nazi atrocities
Юрист ответил, привлекут ли Крида к ответственности за лонгcлив с героем из «Иди и смотри»
«Никого обидеть не хотел». Егор Крид извинился за скандальный лонгслив с героем «Иди и смотри»
Лонгсливы «Иди и смотри» экстренно снимают с продажи после клипа Егора Крида
What people are saying
I didn’t want to offend anyone... For me, it was simply a designer item I bought in a store, sitting on the shelf for anyone to buy.
I didn’t see the film “Come and See” and had not heard of it, so I could not know that the image on the clothing referred to its poster.
This is too much and a mockery of the memory of all those who died during the Great Patriotic War.
Wearing clothing with an image connected to military history does not in itself mean that the memory of the dead has been insulted.