Entertainment · Music · 3 hrs ago
Robbie Williams to perform at the Melbourne Cup
The Victoria Racing Club booked Robbie Williams to perform at this year’s Melbourne Cup in Flemington, Melbourne.
The British singer will perform four songs before the race and play for another hour after the last race.
To arrange a promotional photo shoot, the club flew the Melbourne Cup trophy to Williams in London while he was touring Europe.
Williams previously performed at the 2022 AFL grand final, and the club’s chief executive, Kylie Rogers, helped shape that event’s entertainment.
Rogers wants Flemington to become a major entertainment destination, not just a place to watch horse racing.
The plan is to give visitors more to enjoy during a day at the racecourse, including music, fashion and hospitality.
Robbie Williams will perform at the Melbourne Cup at Flemington.
He is set to sing four songs in the mounting yard before the race and perform for another hour after the last race.
The Victoria Racing Club arranged for the Melbourne Cup trophy to travel to London for a promotional photo shoot with Williams.
VRC chief executive Kylie Rogers says the performance is part of a plan to make Flemington a major entertainment destination.
- Who
- British singer Robbie Williams will perform. The Victoria Racing Club arranged the booking.
- What
- Williams will sing four songs before the Melbourne Cup and perform for another hour after the last race.
- When
- At this year’s Melbourne Cup; the exact date is not stated.
- Where
- Flemington, Melbourne.
- Why
- The Victoria Racing Club wants to expand the Cup’s entertainment offering and make Flemington a major entertainment destination.
This story does not have two clearly opposing sides.
Williams performed at the AFL grand final, where he helped transform its pre-match entertainment.
The Victoria Racing Club received the green light to proceed, with a scheduling gap in Williams’ tour.
The Melbourne Cup trophy was flown to London with a VRC representative.
Williams met the trophy at his Mayfair penthouse for a promotional photo shoot booked for 60 minutes.
Williams is scheduled to perform before the race and after the last race.
- Performer
- Robbie Williams
- Pre-race set
- Four songs in Flemington’s mounting yard
- Post-race performance
- One hour after the last race
- Promotional photo shoot
- 60 minutes at Williams’ Mayfair penthouse
- Organiser
- Victoria Racing Club
What people are saying
No one stops a nation like me. I’m in.
Whether you call it the festivalisation of sport or sportainment, it’s incumbent upon every sports administrator out there to offer more than just the sport.
I wanted a production, not just a band on stage belting out tunes.