Health · Fitness & Nutrition · 2 hrs ago
Adults aged 45 to 64 are the fastest-growing group in Argentine gyms
A survey of gym operators across Argentina found that adults aged 45 to 64 were the group growing fastest in gyms over the past three years.
The survey was conducted in September 2026, and 63.1% of operators identified that age group as their fastest-growing segment.
Within it, people aged 50 to 54 were mentioned most often.
Health was the leading reason for starting exercise, named by 65.7% of operators, while appearance came second at 13.7%.
Many people in this age group exercise to maintain strength, mobility and independence in everyday activities.
Gyms say the trend increases the need for trained staff and suitable facilities, though operating costs and taxes are challenges for businesses.
The survey found that 64.6% of gyms mainly offer training with an instructor present; it gives no further next steps.
Adults aged 45 to 64 were the fastest-growing age group in Argentine gyms over the past three years, according to a survey of gym operators.
The survey found that 65.7% of operators said health was the main reason their users began exercising.
People aged 50 to 54 were the most frequently named subgroup, cited by 30.7% of respondents.
The survey was conducted in September 2026 among gym managers in different regions of Argentina.
Argentina has about 8,600 gyms and approximately 4 million gym users, according to the country’s gym chamber.
- Who
- Adults aged 45 to 64 were the fastest-growing group of gym users.
- What
- A survey found that this age group grew the most in Argentine gyms over the previous three years.
- When
- Over the three years before the survey, which was conducted in September 2026.
- Where
- Gyms in different regions of Argentina.
- Why
- Not stated as the reason for the group’s growth. Operators said health was the main motivation for users to start exercising.
This story does not have two clearly opposing sides.
Operators identified people aged 45 to 64 as the age group that grew most in gyms.
Mercado Fitness surveyed gym managers in different regions of Argentina.
Infobae published its report on the survey.
- Fastest-growing age group
- Ages 45 to 64
- Operators identifying ages 45 to 64 as the fastest-growing group
- 63.1%
- Most frequently named subgroup
- Ages 50 to 54, cited by 30.7% of respondents
- Main motivation to start exercising
- Health, named by 65.7% of operators
- Gyms in Argentina
- About 8,600
- Gym users in Argentina
- Approximately 4 million
What people are saying
More and more people come to gyms to take care of their health and improve their quality of life. And they are not only looking for machines: they want instructors to guide them, support them and help them make physical activity a lifelong habit.