Entertainment · Celebrity · 4 hrs ago
Sydney Sweeney appears in second Novig sports betting campaign
Actress Sydney Sweeney appears in a second promotional video for Novig, a sports trading app.
In the ad, she says the platform is focused only on sports, unlike other prediction markets that cover a wider range of topics.
Novig was founded in 2021 and completed its shift to a sports-exclusive platform in August 2026.
Sweeney’s first Novig campaign launched on September 9 and drew millions of social media views, along with criticism over its imagery.
She has an equity stake in Novig, but the size of it has not been disclosed.
She also helped develop the campaign.
The new video is the latest installment; no further plans are stated.
Sydney Sweeney appears in a second promotional video for sports trading app Novig.
In the video, she criticizes other prediction markets and says Novig is focused only on sports.
Sweeney wears white underwear and uses two footballs to cover her chest in the ad.
The campaign follows a first Novig ad released on September 9 that drew criticism from some social media users.
Sweeney holds equity in Novig and was involved in developing the campaign, but the size of her stake has not been disclosed.
- Who
- Actress Sydney Sweeney and sports trading app Novig.
- What
- Sweeney appears in a second Novig promotional video, in which she contrasts the platform with other prediction markets.
- When
- Published on October 11, 2026; the article says the first campaign ad was released on September 9.
- Where
- Not stated.
- Why
- The campaign aims to focus attention on sports and present Novig as a sports-only platform.
Critics of the campaign
Novig and Sydney Sweeney
Campaign imagery
Critics of the campaign
Some social media users objected to the imagery in the first ad.
Novig and Sydney Sweeney
The campaign uses provocative imagery to promote Novig’s sports-only focus.
Prediction markets
Critics of the campaign
Not stated.
Novig and Sydney Sweeney
Sweeney criticizes other prediction markets and says Novig is just sports.
There are grown men making spreadsheets to bet on what color underwear I'm wearing. I mean, I'm flattered,
There's someone sitting in a bathroom stall betting their 401k on a war,
And then, there are people who just trade on sports. Novig is just sports,
The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge,
Novig was founded by Jacob Fortinsky and Kelechi Ukah.
Novig completed its transition to a sports-exclusive prediction market platform.
Sweeney’s first ad for Novig’s Just Sports campaign was released.
The Daily Mail published an article about Sweeney’s second Novig promotional video.
- Novig founders
- Jacob Fortinsky and Kelechi Ukah
- First campaign ad
- Released September 9
- Platform transition
- Novig became sports-exclusive in August 2026
- Sweeney’s role
- Holds equity in Novig and helped develop the campaign
- Sweeney’s stake
- Size not disclosed
Sources
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