Business · Companies · 7 hrs ago
Non-combustible products exceed 40% of Philip Morris sales
Philip Morris International said non-combustible products made up over 40% of its third-quarter net sales.
These products include heated tobacco devices, e-cigarettes and nicotine pouches, rather than cigarettes that burn tobacco.
They accounted for about 42% of sales in the first nine months and were sold in 110 markets by the end of September.
The company said its IQOS products held about 75% of global heated-tobacco sales in the quarter.
In Europe, sales of IQOS, VEEV e-cigarettes and ZYN nicotine pouches together rose 8.9% from a year earlier.
The figures show the company’s business extending beyond conventional cigarettes as it develops several types of non-combustible products.
In South Korea, Philip Morris plans to strengthen the business around IQOS and VEEV, after launching VEEV there in August.
Philip Morris International said non-combustible products accounted for more than 40% of its net revenue in the third quarter.
They represented about 42% of the company’s cumulative revenue from January through September.
The products were sold in 110 markets at the end of September.
PMI said its products held about 75% of global heated-tobacco product sales in the third quarter.
In Europe, combined sales of IQOS, VEEV and ZYN rose 8.9% from a year earlier in the quarter.
- Who
- Philip Morris International (PMI), as reported by Korea Philip Morris.
- What
- Non-combustible products accounted for more than 40% of PMI’s third-quarter net revenue.
- When
- The figures cover the third quarter and the period from January through September. Korea Philip Morris announced them on November 10, 2026.
- Where
- PMI’s business globally; its non-combustible products were sold in 110 markets.
- Why
- PMI is expanding non-combustible products as a growth driver and diversifying beyond conventional cigarettes.
This story does not have two clearly opposing sides.
PMI began investing in the development of non-combustible products.
Korea Philip Morris launched VEEV in Korea, according to Yonhap.
Non-combustible products exceeded 40% of PMI’s net revenue, and PMI said its products accounted for about 75% of global heated-tobacco sales.
PMI’s non-combustible products were available in 110 markets.
Korea Philip Morris announced the revenue figures.
- Third-quarter revenue share
- More than 40%
- January–September revenue share
- About 42%
- Markets selling non-combustible products
- 110 as of September 30
- Global heated-tobacco sales share
- About 75% in the third quarter
- European combined sales growth
- 8.9% year on year in the third quarter
- PMI investment since 2008
- More than $16 billion in non-combustible product development
What people are saying
This performance shows the growth of the non-combustible business and the results of our multi-category strategy
We will strengthen the non-combustible business in Korea, centered on IQOS and VEEV