Entertainment · Indian Cinema · 21 hrs ago
Subhash Ghai says actors today put money ahead of film craft
Filmmaker Subhash Ghai says actors today put money ahead of their craft.
He compared current industry priorities with his own career directing hit Hindi films such as Hero, Khalnayak and Taal.
Ghai says many stars in his films accepted only 40% of their usual fees because they cared about the story, director and character.
He says actors now have other income streams, while managers and public-relations teams can shape their careers.
He argues that celebrity attention can fade after three or four years, as new stars take their place.
Ghai says Shah Rukh Khan, Aamir Khan, Salman Khan and Ajay Devgn have stayed relevant through dedication to acting.
He expects younger actors to understand the value of their craft over time.
Filmmaker Subhash Ghai says actors today prioritise money over their craft.
He says actors in his films often accepted 40 per cent of their usual fees because they valued the story and their characters.
Ghai says actors now have income sources beyond films and that managers and public-relations teams can influence their careers.
He says Shah Rukh Khan, Aamir Khan, Salman Khan and Ajay Devgn have remained relevant through dedication to acting.
- Who
- Filmmaker Subhash Ghai. He discussed changing priorities among actors.
- What
- Ghai said actors today prioritise money over their craft. He recalled that many stars in his films accepted 40 per cent of their usual fees.
- When
- October 16, 2026, when the reports were published.
- Where
- Not stated
- Why
- Ghai said the business of cinema has changed and actors today have other ways to earn money.
This story does not have two clearly opposing sides.
Hindustan Times and Indian Express published reports on Ghai’s comments about actors’ priorities.
NDTV published a report on Ghai’s comments about why some Bollywood stars remain popular.
- Filmmaker
- Subhash Ghai
- Actors’ fees recalled
- 40 per cent of the price
- Actors named as long-serving
- Shah Rukh Khan, Aamir Khan, Salman Khan and Ajay Devgn
- Reports published
- October 16 and 17, 2026
3 sources
Shah Rukh Khan To Salman Khan, Subhash Ghai Explains Why Some Bollywood Stars Stand The Test Of Time
Subhash Ghai says actors of this generation prioritise money over art, recalls how actors took 40% fees in his films
‘My actors took 40% fees’: Subhash Ghai says today’s generation prioritises money over art
What people are saying
Commerce has taken over. Today, the children want to earn more money, and it’s less about the art.
Most of the stars in my movies have taken only 40 per cent of the price because they were interested in the character and the story.
Today, there is Shah Rukh, Aamir, Salman, Ajay, who are actors for the past 40 years because they are dedicated actors from the olden times.
We (our generation) are interested in our work. We want to get out of our houses and do good work. Sometimes, it turns out right, sometimes it does not.