Business · Companies · 8 hrs ago
Al Hilal launches branded bottled water with Saudi producer
Al Hilal has launched bottled water bearing the club's name and identity in partnership with Saudi water producer Sehatain.
The five-year agreement brings together the football club's brand and intellectual property with Sehatain's more than 30 years of production experience.
The water is available in four sizes: 200, 300 and 600 millilitres, and 1.5 litres.
Orders began on Thursday through the product's website, selected retail points and online platforms.
The partnership aims to develop consumer products and expand Al Hilal's commercial business beyond sport.
Distribution is expected to expand to shops across Saudi Arabia, though no timeline was announced.
The partners also plan to introduce more products, but have not said what they will be or when they will launch.
Al Hilal Club Company launched branded bottled water in partnership with Saudi water producer Sahhatain under a five-year contract.
The water, named Al Hilal Water, is the club’s official bottled water and uses the club’s name and identity.
The launch took place at Kingdom Arena in Riyadh on Thursday, October 22, 2026.
The product is being introduced in four sizes, from 200 millilitres to 1.5 litres.
Orders opened on Thursday through the product’s website and selected direct sales points and online platforms.
- Who
- Al Hilal Club Company and Saudi water producer Sahhatain.
- What
- They launched Al Hilal Water, the club’s official bottled water, under a five-year partnership.
- When
- Thursday, October 22, 2026.
- Where
- Kingdom Arena in Riyadh, Saudi Arabia.
- Why
- The partnership aims to build products using Al Hilal’s brand and intellectual property and expand the club’s consumer-products business.
This story does not have two clearly opposing sides.
The partnership agreement was signed and Al Hilal Water was launched at Kingdom Arena in Riyadh.
The company began accepting orders through the product’s website and selected sales points and online platforms.
Distribution is expected to expand to commercial markets across Saudi Arabia.
- Contract length
- 5 years
- Product sizes
- 200 ml, 300 ml, 600 ml and 1.5 litres
- Launch venue
- Kingdom Arena, Riyadh
- Producer experience
- More than 30 years in water production, bottling and distribution
- Initial ordering channels
- Official product website, selected direct sales points and online platforms
What people are saying
The launch of Al Hilal Water represents a new step in developing the club’s business and making use of the strength of its brand and intellectual property to build sustainable products and platforms.