Business · Companies · 3 hrs ago
Mexican branding awards founder calls for greater business certainty
Sergio López, co-founder of Best Branding Awards México, called for greater certainty for companies operating in Mexico.
He said businesses need confidence and security to do their work.
Companies face slow economic growth, new labor rules and rising wages, along with challenges in logistics and financing.
López said brands should better understand people and their needs to build trust.
The awards recognized nine branding projects in their second edition, including work by Sabritas, Bonafont, Bacardí and BBVA México.
The awards recognize branding strategies and the work of companies, agencies and specialists.
López offered no specific next steps.
Sergio López, co-founder of Best Branding Awards México, said businesses need greater security and certainty to operate in Mexico.
He said businesses and the country face low economic growth, new labor regulations, rising wages, and challenges in logistics and financing.
López said restoring trust is important and that brands should better understand people and their needs.
The awards recognized nine projects for branding work developed with their agencies and specialist partners.
Sabritas, Bonafont, Bacardí, Bankaool, Bachoco, Museo Bimbo, the International Committee of the Red Cross, BBVA México and Don Pedro were among those honored.
- Who
- Sergio López, co-founder of Best Branding Awards México, and businesses operating in Mexico.
- What
- López called for greater security and certainty for businesses. The awards also recognized nine branding projects.
- When
- The report was published on October 26, 2026. The awards were in their second edition.
- Where
- Mexico.
- Why
- López said businesses face economic, labor, logistics and financing challenges, and that restoring trust is important.
This story does not have two clearly opposing sides.
Best Branding Awards México honored nine projects for their branding work.
El Universal published López’s comments about the need for greater business certainty.
- Awards
- Best Branding Awards México, second edition
- Recognized projects
- 9
- Awarded brands and organizations
- Sabritas, Bonafont, Bacardí, Bankaool, Bachoco, Museo Bimbo, International Committee of the Red Cross, BBVA México and Don Pedro
- Business challenges cited
- Low economic growth, new labor regulations, rising wages, logistics and financing challenges
What people are saying
Even private companies that have been recognized for the work of their brands also need security and certainty to work.
We work in this industry and the brand works in the business of trust, and that is what we need in this country today. We live in uncertainty, distrustful.
We must be less marketers, but more anthropologists, more sociologists, more psychologists, because there we will really find what people are looking for so we can respond to that.